Month: August 2019

Kenya social media sites

Kenya social media sites

What are the social media sites in Kenya?

Facebook, Twitter, LinkedIn, and Instagram

Which companies does Social Media Marketing in Kenya?

Fun Media

Is social media used for businesses in Kenya?

Social media usage is vast in Kenya. Social media has been a critical driver behind the increased purchase of smartphones in the country as the mobile apps for the same are just as popular.

Which is the most used or visited social media platform in Kenya

Facebook

Which is the second most popular social media platform in Kenya

Twitter

When looking at social networking sites in Kenya, it is prudent to note that there are no established social networking sites that are Kenyan owned. Like most parts of the world, the most popular social media sites in Kenya are American owned.

Social media

Social media usage is vast in Kenya. Social media has been a critical driver behind the increased purchase of smartphones in the country as the mobile apps for the same are just as popular.

Social media is vital for brands in Kenya, and as thus, it is essential to understand where brands come in when it comes to exploiting the potentials of social media, particularly the dominant ones. To elaborate on this, below is a list of some of the legit and most popular social media sites that should matter to every brand manager:

Social media platforms in Kenya

Facebook

It goes without saying that this is the biggest social media platform in Kenya, and by a pretty convincing margin at that. Facebook boasts over 5 million active users in Kenya. Considering its broad reach, uptake, and potential to continue growing, Facebook has become an integral component for brands. Brands rely on Facebook to build communities and also to run their digital advertisement campaigns.

The extent of Facebook’s dominance is portrayed by its popularity, not just among the urban dwellers but even among those living upcountry with even more older people joining the social network. To make any decent impact in Kenya, you definitely need Facebook as it is the social media platform that guarantees a wide unfiltered reach.

Twitter

After Facebook, the other popular social media platform in Kenya is Twitter. Twitter has been in Kenya almost as long as Facebook; however, estimates put Twitter users to about a third of Facebook’s.

Unlike Facebook, Twitter has a limited number of characters that a user can share per post. It is probably for this reason that Twitter is not quite as popular as Facebook in Kenya. However, Twitter is very important for brands looking to get their message across in a concise manner. For digital campaigns, Twitter allows brand in Kenya to buy Twitter Ads, something that has since become popular with leading brands in the country.

LinkedIn

LinkedIn has been in existence in Kenya just as long as Twitter and Facebook. Unlike the more flexible tone used on Facebook and Twitter, LinkedIn is for professional engagements and is more skewed for business engagements.

For all the serious business content such as recruitment, LinkedIn remains as the best social media platform. LinkedIn allows potential employees to advertise their vacancies and meet professional and qualified applicants, something that other social media platforms cannot boast about. Like Facebook and Twitter, brands can also buy LinkedIn Ads for campaigns.

Instagram

Instagram is arguably the breakout social media platform of the era, and it is getting bigger by the day. Instagram, owing to its popular feature of sharing images, has grown mostly successful and accessible, particularly among the youth. Like the other platforms listed, LinkedIn also allows brands to run Instagram Ads.

Among the popular social media platforms, brands can liaise with influencers and social media managers to reach even wider audiences. In recent times, social media marketing has become an integral part of brand marketing with significant budgets going into social media marketing. For start-ups and popular brands, bringing social media marketers’ onboard can help in ensuring you also get a share of the pie. For the best returns, engaging efficient social media managers like Fun Media goes a long way.

Social media management Apps in Kenya

Just like social media platforms, the most popular social media management applications in Kenya are foreign-owned. Social media management apps help social media users take their social web activity and presence to another level owing to the tons of advantages they offer. Apart from enhancing a user’s social web game, these apps also save on time and energy that would have otherwise been spent trying to do things manually.

Best social media apps

The best social media apps offer a wide range of solutions. The solutions assist social media users to quickly and easily organize multiple accounts as well as share content across platforms without having to post individual accounts separately.

Although most of the features and layouts in the apps differ across the apps, at the end of the day, they all get the work done. As a user, one, however, needs to choose the right app that matches your needs and marketing strategy.

Here are a number of the most popular social media management tools in Kenya. They can and are used for several reasons ranging from personal marketing goals, blogs, small businesses as well as for established brands. It is sensible to note that not all of them come free as some are paid for.

Social media management applications in Kenya

Hootsuite

Hootsuite is arguably the most popular social media management tool, not just in Kenya but in the world. It is mostly known for supporting a number of different platforms while at the same time offering a wide range of dynamic features.

With Hootsuite, you get to monitor and share content across multiple networks. With its built-in custom analytics system- its ability to monitor keywords and conveniently schedule posts- Hootsuit emerges as the to-beat social media management app. However, some of its helpful features are paid for.

TweetDeck

TweetDeck is a popular web app used to manage Twitter. Before Twitter acquired it, TweetDeck used to support other social networks, and now it is precisely for managing Twitter.

TweetDeck comes free, and it is perfect for those who want to manage multiple Twitter accounts or follow particular hashtags, respond to several users, and monitor what is being said on Twitter real-time. Here, a user can organize all that they need in separate columns, and all are visible on one screen. TweetDeck, however, is only meant for the desktop web.

Sprout Social

The other social media tool popular among marketers in Kenya is Sprout Social. This tool assists user easily publish to a number of social media platforms. It is built to provide excellent customer service on social media alongside looking for the hidden engagements.

The smart box feature in Sprout Social allows a user to have a complete charge of the social media accounts. It puts notifications, mentions, and messages all in one feed. The mobile app version of Sprout Social also includes push notifications. This means that a social media manager is likely to keep track of the social media accounts real time even when they are not online.

To continue using Sprout Social after the expiry of the free trial, you need to pay not less than Sh6,000 per month to be able to continue using all of its advanced features.

Search engine optimization companies in Kenya

Irrespective of the type of the website, a new one or an existing one, there are several optimization techniques that can be employed to boost the visibility of the site in organic search results. Search engine optimization (SEO) is an integral part of developing and marketing websites.

Why you need SEO

Sites that are SEO friendly rank higher in search results from popular search engines. In turn, this improves and influences the traffic flow to the traffic. In Kenya, it is essential that you have your website SEO friendly to enhance its visibility, traffic, and also your brand’s image.

SEO companies in Kenya

There are several companies that claim to be the best in SEO. It is vital that you first determine which of the many companies will meet all your requirements. To help you settle on the best SEO companies in Kenya, here is a short checklist:

Understanding of SEO goals

Before you set out to find an SEO company, define the areas that you need to be improved. You can then use these areas to gauge if an SEO has what it takes for your job. You will also need a digital marketing analysis, mainly done by an expert, to help you find the areas that need improvement. A good SEO company in Kenya should give you essential data to prove that the identified areas need focus or, if you need to improve your entire website or get a new one altogether.

Reputation

A look at the comments to see what the previous, and maybe current, customers are saying about the SEO company will give you a view about the provider. From the comments, you should be able to tell if they, the SEO provider, provide quality services or not. You might also have to consider going beyond just testimonials and try to find reviews of the particular company from online review forums of websites.

The latest techniques

The SEO techniques are evolving, and you need to be able to match the completion in the ever-expanding online field. Top SEO providers are conscious of changes in the online marketing field and quickly adopt the latest updates when serving their clients. Before partnering with a company, ask for the significance of the SEO techniques that they are using. Get explanations on how they will help make your website compatible with the search engines algorithms.

Keyword targeting

Search engines rely on keywords to determine the content or the topic that you are writing about on your website. An SEO company should assist you in choosing the right keywords that will enhance your visibility and ranking on search engine results. This way, users can readily find your site when they search for a relevant term. The SEO company should also help you create the right keywords for your domain name as well as the page URL to heighten your page’s visibility.

Best SEO companies

The best SEO companies in Kenya are those that will help you identify the issues that are habouring better ranking of your website and provide guidance and solutions accordingly. For efficient SEO services for your new or existing site, Fun Media offers highly tuned optimization techniques that will establish, boost, and maintain your website’s visibility.  

Instagram marketing tips in Kenya

There are millions of advertisers using Instagram every day to engage their consumers, sell their products, popularize their brands, and advertise vacancies, among many more aspects of marketing. Businesses are increasingly looking to boost their businesses and brand images by making the best of Instagram. In this article, we look at the various Instagram marketing tips that Kenyan firms can consider to catapult them in the increasingly digitized Kenyan market.

Instagram advertisements

First, it is prudent to know the various ads that are available on Instagram. There are five formats of ads on Instagram. They include photos, videos, story ads, carousels, and canvas story ads.

Apart from the five main formats, Instagram is also integrated with Facebook, and with this, one can readily tap into the massive consumer base on Facebook. This integration can also assist marketers in making targeted advertisements to their audiences in both or either platforms.

Tips for Kenyan businesses

Instagram Bio as an ad space

Instagram allows you, as a marketer or otherwise Instagram user, to use up to 150 characters to express yourself in the bio section of your Instagram handle. It also allows you to add a link on your profile- with this; you can insert a web link to your website or even an e-commerce store.

Just like in every online marketing, the first 10 seconds somebody spends on your Instagram profile determines whether they keep looking at your posts or move on. As thus, you must make the best of your profile and have it as exciting, captivating, and engaging as possible.

Track your profile traffic

As you gain traffic to your profile, you need to track the click metrics for your marketing campaigns. As a marketer, you need to understand your social media insights as these will help you ascertain the effectiveness of your profile.

There are another of free link shorteners online, all you need is to pick the one that is easiest to use for you.

Instagram hashtags and trends

To gain free traffic for your brand and increase the reach of your ads, you need to take advantage of the thousands using varied hashtags on Instagram.

To find out what is trending in the online community, you can use Instagram explorer.

Apart from the hashtags, you can also tap into the exciting trend on Ins6agram of using search emojis. You can pick emojis on Instagram and use them to not only make your posts attractive and appealing to the users but also to boost your reach as well.

Mixing videos and photos

Instagram is a perfect place to share images and videos, mainly because it was designed for visual storytelling. When you mix your photos with videos, you improve your online engagement rates and even your online reputation.

While at it, remember that brand authenticity is vital, and to maintain it, you need to have a unique balance between your images and videos.

Share-worthy posts

In social media, virality is an important aspect, particularly for marketers. You need to have posts that are captivating and can increase engagement with your audience while at the same time maintaining your brand ideology.

The posts should be share-worthy, and a good hint would be to insert relevant hashtags and trending comments to get maximum visibility and engagement.

Sponsored ads

Instagram allows marketers to sponsor their ads. In some way, this adds a new dimension for marketing businesses and enhances reach for posts and contents. When you sponsor a post, it is made visible to a wide range of users. Additionally, Instagram allows you to set specific geographic locations where you want your ad to be more visible.

The Instagram marketing tips shared herein are only partly discussed. You can get even grow your brand and gain more insights into social media marketing by seeking consultancy services at Fun Media.

 

 

 

 

Affordable Web Design in Kenya

There are several web designers around the country, particularly in Nairobi who have adopted to demands and are offering dedicated packages to your needs as an aspiring quality website owner. Web design costs from some of the large design agencies are somewhat intimidating, particularly to startups with tiny budgets. On the same line, it is easy to get lured by some incompetent developers offering lower prices, and you end up losing your money.

With all these challenges and complexities entailed in landing a good web designer, Fun Media is coming in with special offer packages that will ensure you get value for your time and money.

Settling on a web designer

To land excellent and affordable web design solutions in Kenya, it is imperative for you, as a client, to do some research before settling on an agency. Here are some of the factors to consider before you entrust a web designer with the responsibility of building your website.

Reputation

There is no better way of finding out the efficiency of an agency than through reviews from previous clients. Like every other pressing business, do not hire a firm that is known for a bad reputation. Before deciding on the right web designer to hire, choose one with the best reputation, and had a couple of good reviews.

Price

It is advisable to go for a firm that is offering excellent quality but at a smaller budget. There are many online blogs that have prices per packages provided by various web designers, before choosing an agency, compare the price ranges and find one that is within your budget. Some firms have expensive price ranges, but the services offered are more or less similar to those provided by affordable agencies.

Consult Us today for Affordable Website Design Services

Quality

As you seek to hire a web design agency, take some time and look at some of the websites that the agencies have developed. If you come across one whose work you like, then you can consider them. You should also consider hiring from some well-known design companies as they have the experience and you are guaranteed of the best quality.

Customer Experience

You need to be in constant communication with your web design firm. Thus, you need to consider an agency that is readily approachable whenever you need support. In this regard, the smaller web designers offer better services as they have direct access to the developers. In most cases with the larger firms, there are lengthy procedures to be followed whenever you need support, and this might end up frustrating you.

When choosing a design agency, go through the customer reviews and find a business that they have conducted to see what their clients are saying about them. When you evaluate these factors, you will discover some of the best web designers in Kenya, and this will ascertain that you hire the best for your web design project.

Minimum requirements for websites

There are a few attributes that you need to know even when you seek an affordable web developer. Your needs to meet most of these requirements for it to be able to rank among the best:

Responsive. Your website should be usable on mobile, desktop or even a tablet

Attractive design. Your website design represents your business brand as thus you need to ensure that it creates positive impressions to your clients and potential customers

Products or service page. Your website should have a place where you showcase your services and products

Loading. Your website must be fast loading to have a good SEO campaign and best users’ experience.

Titles, meta tags, and keyword. These should be incorporated within your website and should be optimized for search engines for better ratings of your website.