There are several companies offering social media marketing and management services in Kenya. Social media marketing is increasingly becoming a proven method of connecting and engaging customers, both existing and current. Social media is not only changing how we think but it also progressively changing the way businesses interact with their clients as well as the way they approach business.
From global statistics, about half of the world’s population is now active on social media, and this only makes social media more effective. It needs to be accorded all the attention it needs owing to its productive potential. Social media is where people are at the moment. It is where to meet all the clients for your business. It is how people are sharing what they adore with their friends and family. It is in the same spirit that firms are seeking to tap into this love-chain and yield accordingly.
Social media manager
Social media marketers and managers help client companies, or individuals, engage with their customers, increase leads and sales for their businesses by using social media. To be able to provide this assistance, social media managers are paid to ensure that the business gets returns from its online efforts.
Social media managers help businesses grow by:
- Developing brand awareness – through social media followers
- Building relationships – through engagements
- Increasing website exposure – through traffic
Importance of social media management
Doing business on social media is no longer a little added benefit to a business’ bottom-line. Instead, it has grown to be a necessity for every business seeking to remain competitive. There are millions of potential buyers that are using social media platforms to inform their purchasing decisions, many like never before.
Over 70% of online users follow particular brands on social media because of interest in the products. This can directly translate to sales depending on how efficient a business is utilizing such meaningful statistics.
Apart from the statistics, social media management also makes a huge difference for companies. Apart from providing open channels for clients to stay in touch with the company, social media also provides an avenue to increase brand awareness. It also helps business, improve their brand image, have faster launching of new products as well as provide an efficient platform to publicize sales and giveaways. Put in simpler terms; social media can be whatever a business wants it to be as long as one has the knowledge and the resources needed to pull off the heist.
Pricing of social media management services
Cost is one of the most vital aspects that have to be considered before undertaking any business venture. The same applies to hiring a social media manager. You have to find the right cost for your budget. The right service should save you time and energy as thus it is essential to understand the price of social media management services before settling on a choice, or decision.
In pricing, the most significant aspect of pricing is the social media platform a business wants to focus on. The popular social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat will come with pretty much different price tags.
Apart from the platform, it is also prudent to note that the range of features that a management service comes with can also affect the cost. If you are looking to bring on board a company that only schedules posts and responds to comments, they will charge on the lower side. When considering social media managers that will take care of everything, including social media strategy, you will likely spend a little more. To know the pricing ranges for social media management services, get quotes from varied service providers. With the prices, you can then make an informed decision on who to hire for your business’ social media management.