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SEO: Which SEO Metrics Should One Track?

There are strategies your online business cannot survive without; search engine optimization is among them. Fun Media Company provides comprehensive Search Engine Optimization services. You probably need SEO services because it is proving difficult for your business to be found online. You are experiencing low web traffic, incoming calls, and your lead generation has gone down, or you have a new website.

When it comes to SEO (Search Engine Optimization), there are several metrics that you should track to monitor the performance and effectiveness of your website. Here are some key SEO metrics you should consider:

Organic Traffic: This metric indicates the number of visitors who reach your website through organic search results. It reflects the overall visibility and performance of your website in search engines.
Keyword Rankings: Monitor the rankings of your target keywords in search engine results pages (SERPs). This helps you understand how well your website is optimized for specific search terms and how it compares to your competitors.
Click-Through Rate (CTR): CTR measures the percentage of people who click on your website’s link in search results. It can provide insights into the relevance and attractiveness of your page titles and meta descriptions.
Bounce Rate: Bounce rate represents the percentage of visitors who leave your website after viewing only one page. A high bounce rate may indicate issues with your content, user experience, or targeting.
Conversion Rate: Conversion rate tracks the percentage of visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It helps assess the effectiveness of your website in achieving its goals.
Backlinks: Backlinks are links from other websites that point to yours. Monitor the number and quality of backlinks, as they play a significant role in search engine rankings and domain authority.
Page Load Speed: The speed at which your website loads is crucial for both user experience and search engine rankings. Slow-loading pages may result in higher bounce rates and lower rankings.
Mobile Responsiveness: With the increasing use of mobile devices, it’s essential to ensure your website is mobile-friendly. Track metrics related to mobile responsiveness, such as mobile traffic, mobile bounce rate, and mobile conversions.
Social Signals: Pay attention to social media metrics, such as shares, likes, and comments. While not direct ranking factors, social signals can contribute to increased visibility and engagement with your content.
On-Page Engagement: Analyze metrics like time on page, pages per session, and scroll depth to understand how users interact with your content. These metrics provide insights into user engagement and the quality of your website’s content.

Remember, the importance of specific SEO metrics may vary depending on your goals, industry, and target audience. It’s crucial to align your tracking with your overall SEO strategy and business objectives.

Fun media has a team of SEO professionals who analyze the content created for your website to ensure it has the right keywords, it has ranking content, it has voice search compatibility, there is no missing page, and there is a contact list for local SEO and to generally ensure that the content on your website is relevant to the customers. The website’s content is very significant because it has the power to convert visitors to leads. Our work will perform keyword analysis to ensure your content stands a chance to rank higher; we will create the content and keep updating your website content regularly to keep up with the changing SEO trends.

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How to Make Interactive Social Media Posts

Social media platforms are always changing. Often, it appears that as soon as you’ve found out the ideal approach to participate with the social network and gain new followers, someone comes up with a better way. But don’t think of it as someone beating you to the punch; instead, consider it a helpful tool that you can use to improve your future postings for interactive social media posts.

What Is the Definition of Interactive Social Media Posts?
When we talk about interactive social media posts, we mean postings that are meant to engage the reader and elicit an action or response from them.

Interactive posts come in a variety of shapes, sizes, and formats, but they all have one thing in common:
Here are some of the most common types of postings that will elicit reactions and promote social media engagement:

Sweepstakes, Contests, and Giveaways
People enjoy getting free s**t. If you give away a free gift card or raffle tickets, you can bet that customers will click, provide their information, and cross their fingers in the hopes of winning.
Polls and Quizzes
Here are some of the most common types of postings that will elicit reactions and promote social media engagement:

As we all know all too well, social media is a great platform to express yourself. People are quick to interact and respond with their opinions, no matter how unimportant a short quiz or poll topic appears to be.

Surveys
A survey can be a multi-question list about anything important, like climate change or criminal justice, or it can be entirely ludicrous, like which of the Real Housewives has the best style, hair, or house.
Soliciting reader feedback is a tried and true method of engaging readers.
Calculators.
Calculator software is great for financial firms. A budget calculator or a mortgage calculator, for example, might be a beneficial tool that individuals use for several minutes at a time and return to on multiple times.
Infographics that are interactive
Consider uploading some eye-catching infographics if you want to produce shareable interactive material. You may make a flat, static infographic interactive by including a hover feature that your readers can use.
Streaming Videos
Live videos are engaging content, especially on platforms where your audience may engage in real time, such as Instagram. Just be sure to only share high-quality video content. Posting low-quality content can backfire on you.
Contact us for the best Interactive Social Media social media posts to grow your audience.

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How Marketing and Sales Work Together to Increase Revenue

Understanding how your marketing efforts intersect with your sales efforts to produce revenue is the next step in developing your 2023 marketing strategy.
The purpose of marketing is to educate your target market on their pain areas, build a relationship between your target audience and your brand, and provide smoking hot leads to your sales team.

Most marketers categorize those customers as follows:

Marketing Qualified Leads (MQLs) are those who want to learn more about your product.
Sales Qualified Leads (SQLs) are persons who are extremely interested in your product as a possible solution to their problem.
Customers are those who pay for your product.
Referrers are people who adore your product and will go out of their way to recommend it to others.Referrers are people who adore your solution and will go out of their way to recommend it to friends who have similar needs.
In firms with a long sales cycle (3+ months), MQLs, SQLs, sales, and sales funnels are most typically used terms.

This approach can still be used by businesses with a shorter sales cycle and lower average order values. Businesses with lower average order values, on the other hand, must focus on how to automate as much of this funnel as possible in order to keep it sustainable in the long run.

For example, our friends at Brevit may define email subscribers as MQLs and SQLs as people who add products to the Brevit website’s shopping basket.
determining the hourly cost of marketing activities

Examine time tracking for your marketing team as a starting point. If you don’t have this information, you can estimate how much hours your marketing staff spent working this year.
Creating your marketing objectives
Determine 1-2 key performance indicators (KPIs) that can be utilized to assess each marketing goal. Examine last year’s data to determine the number of metrics that each channel brought.

Based on the expenses allotted to each channel, you can now calculate the actual cost per goal completion as well as the anticipated value per goal completion for each advertising channel.
Suggestions for Your Marketing Efforts in 2023

If you want to get customers, concentrate on PPC and SEO.
If you want to improve your brand, invest in social media.
If you want to get mindshare, invest in brand awareness.
Growth hacking has its place, but marketing plans are more than that.

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6 Effective Tips for Search Engine Marketing Success

One of the most efficient digital marketing tactics for growing your organization is search engine marketing. Top search engine results and organic traction from your audience demand consistent work. You won’t see immediate results because climbing the SERPs takes time, especially when you’re just starting out.

There’s also the competition.

Select the appropriate keywords.
To achieve success in search engine marketing, it is critical to discover the correct keywords. Your targeting strategy is dictated by keywords. They serve as instructions for search engines to display your adverts in response to your target audience’s inquiries.
Each term is designed to target dozens of different search query variations. These inquiries may or may not contain your information.
Investigate search intent.

After you’ve chosen appropriate keywords, the following step is to research your target audience’s search intent. There are three sorts of search intent: informative, navigational, and transactional.

Informational searches have a high-funnel audience. These visitors are looking for knowledge that will assist them in solving certain challenges. “How can I factory reset my phone?” for example. The user is looking for information to complete the task at hand.

Select the appropriate platform.

When first starting out, it’s best to focus on a single search engine rather than running advertising on all of them.

Google dominates the search sector, followed by Bing and others. It is the most popular search engine among consumers worldwide and a popular choice for search engine marketers.

Get the fundamentals of your website correct.

A website with a poor user experience has a negative impact on the conversion rate of your efforts. Even if your campaign is well designed, users will leave if it performs poorly.

Is it taking an eternity for your website to load?
Is there any broken links or photos on your website?
Is your website’s navigation confusing?

Make changes for negative keywords.

The keywords you target in search engine marketing take various forms. Some of these modifications actually degrade the performance of your campaign by inviting spam traffic.

Junk traffic consists of an incorrectly targeted population that is less likely to convert. This occurs when individuals begin to encounter your advertising as a result of their search queries matching the keyword variations you target.

Test and Optimize.
Trial and error is required in search engine marketing. You can’t just create a campaign, launch it, and expect to receive the intended results. That is not how it works. If it does, either you did a fantastic job or it was a fluke.

It is vital to test numerous ad types to verify that your campaign produces the required results. Before launching your campaign, search engine giants like Google recommend that you produce at least three ad variations.

Do you know why some companies appear on top of the search engine result page when you search about a particular service? It is because they have utilized a search engine marketing strategy. The strategy uses paid advertising to make your services or product visible on search engine result pages. Although other marketing strategies aim for a long-term result, such as SEO, you cannot compete on the internet with search engine marketing. It boasts all the effort you have put into acquiring traffic to your website and building your brand. For effective search engine marketing, you need to find professionals who understand every search engine detail.

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Search Engine Marketing: How Do I Do It Correctly

In an increasingly competitive environment, search engine marketing, or SEM, is one of the most effective strategies to expand your organization. With millions of businesses competing for the same eyeballs, internet advertising has never been more vital, and SEM is the most effective approach to promote your items and develop your brand.

Keywords: The Building Blocks of SEM
The core of search engine marketing is keywords. Because people enter keywords (as part of search queries) into search engines to locate what they’re looking for, it’s no surprise that keywords are the foundation of search engine marketing as an advertising approach.

Keyword Research for SEM
As part of your keyword management approach, you must undertake extensive research before deciding which keywords to employ in your SEM campaigns.

To begin, you must choose keywords that are relevant to your company and that prospective buyers are likely to use while searching for your products and services.

Fun media can help you succeed in search engine marketing.
We at Fun media live, breathe, and eat search engine marketing. We want to offer you with everything you need to succeed at SEM , whether you’re new to paid search marketing or a seasoned veteran.

The Auction for SEM Ads

One of the most persistent myths about SEM is that whoever has the most money to spend on advertising wins. Although a greater advertising budget can be beneficial, particularly when targeting highly competitive keywords, it is far from a necessary for success in SEM This is because all advertising go through an auction procedure before showing alongside search results. For the purposes of this exposition, we’ll concentrate on the Google AdWords ad auction.

How Does the Ad Auction Work?

Every time someone enters a search query into Google, the ad auction process begins. Advertisers enter the ad auction by identifying keywords they want to bid on and stating how much they are ready to spend (per click) to have their ads show alongside results for those keywords.

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Long-tail Keywords: Strategies, Tips, and More

If they’re coming to your site from search engines, they’re probably looking for long-tail keywords. This free traffic is a major benefit for your business, and knowing how to properly integrate long-tail keywords will help you achieve it.
Long-tail keywords, when used in collaboration with your team, can easily capture those extra clicks.

You’ll see a rise in search traffic, gain paying consumers, and expand your brand if you routinely post in-depth content targeting long-tail keywords.

We do not have any ownership to this image.

So, let us get started and learn how to use long-tail keywords.
What Exactly Are Long-Tail Keywords?
They are long, specialized inquiries that tell search engines not just what words searchers want to know about, but also why.
When conducting keyword research, it’s natural to incline toward short tail or head keywords. These are keywords such as “SEO” or “keywords,” which are likely to have a high search traffic and hence draw the attention of many marketers.

Why Should Long-Tail Keywords Be Included in Your Blog Posts?
The first thing that comes to mind is most likely traffic. Following that, you want conversions. Long-tail keywords might provide you with both.

Paid advertising is an excellent approach to reach your target audience, but there is a catch. You are charged for each click.
Long-tail keywords indicate that a searcher is well on their way to conversion, which is a very compelling reason to employ them in your content.

What Factors Influence the Ranking of Long-Tail Keywords?
The answer is actually rather straightforward: relevance and specificity. When consumers conduct an online search, they are frequently seeking for a specific answer to a specific problem or need.
Google employs up to 200 criteria to decide how relevant, useful, and authoritative your page is for a specific term when consumers type a keyword or search phrase into the box.

Long-tail keywords that are more specialized and targeted to these demands are more likely to meet the searcher’s purpose, resulting in a higher ranking in search results.

User interaction with your content is another aspect that helps these keywords rank.

If your blog post or web page has useful information that matches the user’s search intent, they are more likely to stay on your site, read your material, and share it with others. This can provide favorable signals to search engines that your material is of high quality and relevant, boosting your ranks for these keywords.

We bring a rich experience and innovation in the manner in which we conduct our business. If your strategies are no longer working then it’s time to allow Fun Media team to handle your digital marketing. If you’re looking to capture and convert more leads, then let’s handle it for you. Worry about other aspects of your business. Do you feel like you’re not getting a Return on Your Investment? Let’s turn things around. We have worked with corporations and SME’s as well as individual businesses. We are waiting for you. Talk to us on help@funmedia.co.ke

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SEO Services: How Rankings Can Be Improved by Updating Old Content

There is a SEO services method you may use to rapidly improve your rankings with little additional effort. Certainly, you could continue to write and create new stuff. Yet, it is difficult and time-consuming. You can update outdated content instead. It requires less effort and yields quicker returns, which is only good for your content marketing strategy as a whole.

You may simply update your outdated content to give yourself a better freshness score, which will raise the efficacy of your SEO efforts and increase the amount of visitors from search engines.
You’ll see an increase in traffic after notifying Google that your material is new, making the minimal effort necessary worthwhile.
How Can You Tell If Content Needs to Be Updated for?

We have a propensity to believe that the work we publish is always at its best. Something might be accurate at the time of publication, but circumstances alter over time.
How Does Content Updating Affect SEO?
keeps your page current as information evolves

increases the page’s visibility for specific keywords
adapts to the evolving algorithms of Google
exposure of the page to fresh keywords and search terms grows
aids in identifying fresh queries and responses that users have
improves organic rankings for existing and new keywords
Old content that has lost its relevance is like wood that has rotted; you need to either update it or remove it to avoid having it drag down your site’s performance.
Updating your material has a variety of advantages:
Google’s organic traffic has increased (by two or three times).
Increased click-through rate, impressions, and ranking
You can now reuse content for email marketing or social media posts.
an increase in conversion rates
a rise in sales
There are strategies your online business cannot survive without; search engine optimization is among them. Fun Media Company provides comprehensive Search Engine Optimization services. You probably need SEO services because it is proving difficult for your business to be found online. You are experiencing low web traffic, incoming calls, and your lead generation has gone down, or you have a new website. You want to hike your business performance. If you are experiencing such, you are in the right place; we are here to help. Fun Media has the best
to give your website the visibility it deserves. We have worked with companies and ensured they rank top in the google search engine. Try us and experience the best services.

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Frequently Asked Questions About Content Writing

What are the most effective content writing services?
The best company to work with should provide SEO writing, social media marketing, and any other high-quality writing your company requires. Fun Media Limited is the most reputable content writing firm.

What exactly does a content writer do?
Content writers collaborate with content media groups or work directly with websites in need of content writing services. They primarily write web content and create content for social media, emails, and white papers.

If you need to hire a content writer, do so based on the type of work you require. You only need to provide the relevant brand information, and they will let you know what type of writing is required. Content writers, on the other hand, are well-equipped to handle work from a variety of subjects.

How much does content creation cost?
The fees for content writer services will differ. It is determined by the technicality of the work, the quantity, the level of expertise, and what the brand desires. Freelancers typically charge per word or per project. When working with top writers, the fees may be higher than for beginners, but the quality is unrivaled.

Who creates the website content?
The content for your websites will be created by website content writers. They will provide work that is relevant to your website and will attract your target audience. If you have a website with a specific target audience, you should hire a writer like this.

Where can I find content writing services?
Various online platforms offer the best website content writing services like Fun Media Limited

Fun Media Limited will provide you with any content writer services you require. WE HAVE SO MUCH COLLECTED, FROM SEO CONTENT TO SOCIAL MEDIA POSTINGS AND BLOG POSTINGS. Visit these content writing sites to ensure that you receive high-quality work.

What kind of services do content writers provide?
Content writers provide services such as article writing, blog post writing, social media marketing, email newsletters, and much more. You can always hire an article writer to create content on a specific topic for you.

There are many monthly content writers on the various websites mentioned if you are looking for one. Some will even assist you in strategizing the content your site requires in order to generate more significant sales.

Who is the most talented content creator?
A good content writer should assist you in communicating the brand message clearly and concisely. This digital marketing specialist must simplify your company’s complex issues so that your target audience can understand them. This not only ensures the client data points to decide, but also the perceived value one receives when purchasing your services.

High-quality content writing services lead to increased sales and a positive brand reputation. Don’t sit at the computer when there are people who can create good content for your website. Content writers will assist you in tailoring your content to your target audience.

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A Complete Guide on How to Use A Facebook Poll for Your Business

A Facebook poll can help you get more interaction from your target audience. People appreciate it when their opinions are heard, especially by brands they admire. It makes them feel valued and appreciated.
What exactly is a Facebook poll? A Facebook poll is a free feature that allows you to ask a question and then provide multiple-choice answers for your audience to choose from. It is accessible to anyone who has a Facebook account.

The Advantages of Facebook Polls

Learn more about your target audience’s preferences and opinions.
Any product or service you offer should be centered on your target market. It should be something they would be interested in purchasing or using.

You should also investigate the factors that may prevent them from purchasing your product or using your services.

Increase Audience Engagement
Do you want to increase your audience’s participation on this social network? You should experiment with a Facebook poll!

As previously stated, people appreciate it when their opinions are heard and valued by the brands they follow.

Boost Your Organic Views
We’ve all seen how organic Facebook reach has declined over time, making it more difficult for your followers to see your regular Facebook posts.

But with consistent engagement and interactions with your followers, which a Facebook poll post can provide…

Easily Launch and Run Polls
There are numerous factors to consider before beginning an offline survey campaign in order to achieve satisfactory results.

What will the design of the survey be that you print? Who is going to give them away?

Receive Real-Time Results
One of the most significant disadvantages of an offline poll is the time and effort required to count the votes and calculate the percentage of each vote.

It could take several hours to several days to determine the results. Not to mention that the accuracy of these votes will be determined by the person who counts them.

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Traditional Marketing Mix – The 4 Ps of Marketing

What is the traditional marketing mix? The traditional marketing mix model (also known as the 4Ps) can be used to assist marketers in defining their marketing strategy.

use this method to try to generate the best response in their target market by optimally combining 4 (or 5 or 7) variables. It’s important to understand that marketing mix principles are variables you can control. The marketing mix can be adjusted regularly to meet the changing needs of your target audience and other dynamics in your marketing environment.

Marketing “P” – Product

Customer Touchpoints – Functionality; Quality; Look; Packaging; Brand; Service; Support; Products should fit the tasks consumers want to do, perform well, and be what consumers expect. Apart from that, we have to consider that while we are manufacturing a product, the consumer must be willing or able to pay for it. lead to decline.

Marketing “P” – Price

Customer Touchpoints – List Prices; Discounts; Financing; Leasing Options;

It is important to assess how much your target customers are willing to pay for your product. Consumers are now very price sensitive. In markets like India, consumers want the best value for money, but competitively low prices can be seen as low quality. Therefore, marketers should establish the ideal pricing structure to make the most of the product lifecycle. Pricing is important not only for end users, but also for distributors who need to expand the reach of their products and earn decent money for their efforts.

Marketing “P” – Location

Customer Touchpoints – Location; Logistics; Channel Members; Channel Motivation; Market Reach; Service Level; Products must be available in the right quantity at the right place at the right time. Product placement is heavily influenced by pricing structure and distributor enthusiasm for the product.

The “P” in Marketing – Promotion

Customer touchpoints – advertising; public relations; news; direct sales; sales; media; budgets.

Educating customers about your product is important. Communications are about the need for the product, the benefits of the product, or the use of the product. Any form of notice indicates a product recall and should be used with caution. A small change in how you communicate about your product can make a big difference to your sales.

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