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Key SMM Specialists Competencies

Analyzing the audience, developing an SMM strategy and brand platform, understanding global trends and being able to apply them to a specific product, and communicating politely with subscribers are all important skills for SMM specialists.

Keep an open mind.
If you keep an open mind and are aware, you will find yourself at the forefront of new trends. Play with a popular meme or expertly harness a news topic to increase the likelihood of going viral and attracting organic coverage.
Automate Your Social Media Marketing

Almost 90% of all content is planned ahead of time. There is more room for the creative process, preparing situational content, and working with experts and collaborators when there is a clear posting schedule.

SMM professionals must delegate routine tasks in order to focus on more important tasks and ensure that quality content is produced in accordance with the marketing strategy. More importantly, they must enable employees to access account management without revealing their passwords.
Pay Close Attention to Data Analytics
Personal data is becoming increasingly valuable. Netflix collects information about user preferences and then provides the most personalized recommendations possible.
Produce Genuine Content

Perfectly crafted feeds are a thing of the past, and brands and influencers alike are now expected to be as genuine as possible. To connect with your audience, you must be as open and honest as possible – show them how things work behind the scenes and be honest about your failures.
Improve Your Collaboration with Influencers
SMM specialists should examine influencer investments and how working with bloggers and opinion leaders translates into revenue.

When working with bloggers, pay attention to the raw numbers. SMM specialists must understand how the advertising campaign budget was allocated, what coverage was provided, and how many clicks, purchases, or leads were generated as a result of the campaign.
Use irony
One of the most important SMM characteristics in today’s world. Memes are no longer enough to surprise even major brand audiences, and great ironic ad campaigns are rare.

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Why Email Marketing Should Be Included in Your Digital Strategy

The practice of sending out promotional emails in bulk is known as email marketing. It frequently aims to create leads or sales and could include advertising. It’s time to review your digital marketing approach if you’ve been ignoring email marketing.

Businesses that use email marketing effectively see significant returns; it is inexpensive and doesn’t need to be overly difficult.

Prospects are converted into customers with effective email marketing, and one-time purchases are transformed into loyal, repeat customers. One of the finest ways to stay in touch with current customers and be at the forefront of potential consumers’ minds who might require your products or services in the future is through email marketing.
Why email marketing should be a part of your digital strategy.
The following are some of the main justifications for why email is such a potent communication tool:

Email is Private
Through email, you can access a user’s inbox. Your reach is not constrained by a rating system. It is frank and intimate.

Email Serves a Purpose
A user submits a form to join your email list and confirm their email address in order to get updates from you. Someone who puts in this kind of effort is undoubtedly interested in you and is therefore lot more receptive to your message.

Email is Personalized
The user has already expressed interest in your service or content, as we previously said. You may send them extremely relevant offers because you already know what they enjoy to achieve greater outcomes. We shall discuss segmentation—what this is—later in the article.

Email Delivers: While only 2% of your Facebook fans see your postings in their News Feed, an incredible 90% of emails are delivered to the mailbox of the intended recipient. This is because Facebook attempts to encourage brands to use their paid advertising options by limiting the number of times your posts can be seen in the News Feed.

Have you capitalized on email marketing in your business? If not, you are missing out on one of the most excellent digital marketing strategies that will lead to your brand recognition, build a relationship with your clients and drive your sales up. Fun Media Company focuses on constructing and delivering successful email campaigns on your behalf. These campaigns help retain your customers, engage your prospects, and drive sales and traffic.

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Affiliate Marketing: Everything You Need To Know

Affiliate marketing works by distributing the duty of product promotion and creation among parties, utilizing the skills of a variety of people for a more effective marketing approach while offering contributors a piece of the profit. For something to be successful, three parties must work together:

The people who make and sell the products.
The affiliate or advertiser.
The client
Let’s look at the delicate relationship that these three parties have with one another in order to understand how affiliate marketing might succeed:

producers and retailers of the products.
The seller, whether a lone person or a large organization, is a vendor, merchant, manufacturer, or retailer with a product to market. The product can be a tangible thing like household goods or a service like cosmetic tutorials.
The brand, or seller, can also be an advertiser and profit from revenue sharing in affiliate marketing; they are not obliged to actively engage in marketing.

For instance, the vendor might be an online merchant who started a dropshipping business and wants to increase their customer base by paying affiliate websites to sell their products. As an alternative, the vendor might be a SaaS company that markets and advertises its marketing products through affiliates.

an affiliate or publisher.
Anyone or any organization that successfully markets a seller’s product to potential clients is referred to as an affiliate, also known as a publisher. In other words, the affiliate promotes the product in an effort to encourage clients to purchase it by convincing them that it will be beneficial to them. If the customer chooses to buy the product, the affiliate receives a portion of the sale.

Affiliates frequently market to a highly niche target and typically adhere to the preferences of that consumer. As a result, the affiliate creates a distinct specialization or personal brand that aids in attracting clients who are most likely to benefit from the marketing.

the client
Of course, sales are necessary for the affiliate system to succeed, and consumers or customers are what make these sales happen.

The affiliate will advertise the product or service to customers through the necessary channel(s), whether it be social media, a blog, or a YouTube video. If the customer decides the product is valuable or advantageous to them, they can click the affiliate link and make a purchase on the retailer’s website. If the customer chooses to purchase the product, the affiliate receives a cut of the proceeds.

Keep in mind that the customer must comprehend that you, the affiliate, are receiving a commission from the sale of the products.

According to the Federal Trade Commission, an affiliate marketer must be clear and honest about their relationship with the store so that the consumer can decide how much importance to give it.

Types of Affiliate Marketing
It is frequently unclear if an affiliate marketer has actually used the product they are promoting or if they are merely doing it for the money; occasionally, the customer may not care.
However, there are other circumstances, such as with diet services or skincare products, when a customer won’t trust an affiliate until they are certain that he or she has personally examined and approved the product.
To help you decide what to do, we’ll break down each category here.

Unattached.
The affiliate marketer’s service or product is unaffiliated to them, according to the independent business model. They lack the necessary expertise or market authority to make claims about the product’s use.
Typically, an unaffiliated affiliate will run PPC (pay-per-click) marketing campaigns containing an affiliate link in the hopes that customers will independently click on it and purchase.
Due to the lack of commitment, unaffiliated affiliate marketing may be intriguing, but it is often used by those who merely want to make money without investing in their company or clientele.

Related.
A decent compromise between affiliate marketing that is unaffiliated and reliant is affiliate marketing that is associated but not exclusively dependent on the good or service. Because they typically have a loyal following and some level of influence in the area, these affiliates can lend some authority.
Consider the scenario where you are promoting a clothing line you have never used before but already have a relationship with.
Involved.
As the name suggests, those who are actively involved in affiliate marketing are those who have a personal connection to the product or service they are endorsing. The partner is qualified to provide guarantees on the usage of the product since they have used it themselves, believe it will deliver a great experience, and have expertise using it.
Since these affiliate marketers use their own first-hand knowledge of the product in their marketing campaigns rather than relying exclusively on pay per click, customers can regard them as reliable information providers.
Naturally, building trust requires more time and work in this type of affiliate marketing, but the long-term rewards are probably larger.

Here is a how-to manual for beginning affiliate marketing.

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Email Marketing Trends To Boost Engagement For 2023

Evaluate Your Results
Measuring the effectiveness of your email marketing is not a 2023-only practice. It need to be one of your yearly objectives. You won’t be able to set achievable goals for the remainder of the year if you don’t take the time to crunch your figures. This data will not only help you gauge how you compare to your rivals, but it will also enable you to pinpoint particular areas for improvement.
The following are some critical email benchmarks that you should be aware of:

Open rate
Click-through rate
Click-to-open rate
Unsubscribe rate

Improve Your Audience Understanding
We frequently discuss how crucial it is to pinpoint your target market. Finding your target market is typically the first step in any internet business venture, whether you’re extending your product line or starting from scratch.

Make it a top point to understand your audience in 2023, though. Make sure you understand not only who they are but also what drives them.

Be More Open-Minded
The quest for sustainability has a significant impact on the retail industry in 2022. Customers desire to know the details.However, sustainability encompasses much more than just environmental effects. Your social obligation to consumers is another consideration. Consumers value ethical marketing, as evidenced by the reaction that Facebook faced after choosing to prioritize growth over the security of its users.
Encourage UGC
Utilizing user-generated content (UGC) in your digital marketing initiatives has many benefits, one of which is that it strengthens the credibility of your company. If buyers can verify for themselves how other customers have dealt with your brand, it makes it much easier for them to trust your company and its products.
Add Your Personal Touch
One of the key developments in email marketing over the last year was email customization, and it’s anticipated that it will continue to play a significant role in 2023. You run the danger of making your clients feel undervalued if you haven’t yet embraced this trend. Additionally, buyers now truly demand a personalized shopping experience. Therefore, you truly can’t disregard it in the coming year.
Give More

Free content is beneficial to add in emails.
6. Send at the best time
Timing is crucial when it comes to email marketing. The open rate, click-through rate, and revenue per subscriber can all be significantly impacted by sending at the optimal time. Online data indicates that the best days to send marketing emails are on Tuesdays and Thursdays. Overall, it’s best to send it throughout the workweek, but those two days in particular may have the highest open and click-through rates.
Email marketing is a very effective digital marketing strategy that should be utilized for your company. Working with Fun Media will allow your business to grow through our professional email marketing services. Contact us to get started today.

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The Top 7 Social Media Platforms in 2023 That Every Digital Marketer Should Be Aware Of

Have you ever pondered how social media platforms may help your digital marketing plan? With more than 3.6 billion users globally, it’s probably a smart idea to start considering it right away!
You may locate your target consumers on social media, whether they are millennials, parents, small company owners, or up-and-coming professionals.

Facebook
With almost 2.8 billion active users each month, Facebook is the most widely used social media platforms as a networking site. The popularity of the site is due to the variety of interesting (and addicting) features it provides to users, including the well-known Like button, Stories, the Feed, comments, and tagging.
YouTube
With one billion monthly users worldwide, YouTube was first introduced in 2005 and is now a well-known platform for watching, sharing, like, commenting on, and posting videos. YouTube is also a massively popular social media site. In fact, YouTube was the second-most-visited website on the internet as of last year, which says eloquently about its power over both consumers and companies. While marketers are driven to video because of its accessibility, impact, and inexpensive production costs, consumers adore it because it’s quick to consume and incredibly entertaining.
Twitter
There is no doubting Twitter’s influence. It’s a hub of activity where experts, academics, organizations, journalists, and your neighbors congregate for debate, entertainment, news, opinion, business updates, and much more.
WhatsApp

Given that WhatsApp is the most popular messaging app in more than 100 countries, the most of us have used it at some point in our digital life. Nevertheless, despite having over 2 billion active users worldwide as a personal instant messaging program, brands and businesses sometimes underestimate WhatsApp’s worth as a marketing tool. What many people are unaware of is that WhatsApp offers its business customers much more than just instant messaging, and the company is making significant investments to expand the app’s marketing capabilities.

Instagram
Instagram is the platform for sharing photos and stories, with over 1.16 billion active monthly users.
Instagram hosts brands, companies, celebrities, and influencers in addition to regular users (who primarily use the site to post photographs and videos with friends and followers). Instagram offers dynamic opportunities for advertisers and marketers to produce attention-grabbing material to advertise their goods, brands, or services because of its broad appeal and popularity among a variety of age groups and interests.
TikTok
TikTok, which describes itself as “the destination for short-form mobile videos,” is a relative newcomer to the social media industry, having only just received official approval to operate in its current format in 2017. Despite having a worldwide user base of one billion active users and a reputation as a social media platform for younger generations, TikTok really ranks as one of the most influential websites in the world.
Snapchat
Snapchat, known for the transience of its interactions and messages, fundamentally altered how we all use our phones to communicate. As a social media platform, it shifted our digital lives away from the desktop-focused social media platforms of the mid- to late-noughties and toward handheld devices. Snapchat was initially developed as a one-to-one photo sharing software, but it now offers a variety of features, such as films, live video chatting, messaging, avatars, and the possibility to build a chronological Story that users can share with their followers.

We bring a rich experience and innovation in the manner in which we conduct our business. If your strategies are no longer working then it’s time to allow Fun Media team to handle your digital marketing. If you’re looking to capture and convert more leads, then let’s handle it for you. Worry about other aspects of your business. Do you feel like you’re not getting a Return on Your Investment? Let’s turn things around. We have worked with corporations and SME’s as well as individual businesses. We are waiting for you. Contact us today!

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Hottest Trends In Digital Marketing In 2023?

In addition to consumers becoming more picky about the goods and services they purchase, firms will need to prepare for the global cost of living problem in 2023. Therefore, in the upcoming year, it will be increasingly crucial for businesses to be honest, consider their messaging, conduct research, and adjust their strategies in digital marketing. Additionally, it means that marketers must be aware of future trends in order to plan ahead and capitalize on any innovations.

In order to help you start 2023 off well, we spoke to industry insiders for our podcast to determine the key trends.

1. MARKETING TRENDS INVOLVING SOCIAL MEDIA AND INFLUENCERS

There will be some extremely fascinating social media trends in 2023. In fact, it’s a facet of marketing that will undergo major change, and businesses must adapt if they are to maintain a presence and make effective use of the platforms.

TikTok keeps developing and dominating.

TikTok has grown to be a significant participant in the field of social media marketing. In 2023, nothing is expected to alter that. The Business of Apps claimed that TikTok made $4.6 billion in 2021, a 142% rise year over year, with 1.8 billion monthly active users expected by the end of 2022.

2. TRENDS IN B2B MARKETING

When compared to B2C marketing, B2B can be perceived as dull or at the very least, less engaging. But it’s not necessary that way. As a B2B company, it’s critical to leverage innovative marketing strategies and the channels and technologies at your disposal to stand out.

How to Start a Successful Courier Business in Kenya

There is no doubt that Kenya‘s business environment has improved over the years and many investors have set up shop in all major towns across the country. This has further created fresh demand for speedy delivery of goods and packages – a need that has not been properly met by the national postal service.

The few big courier companies that rule the industry on the other hand have not been able to match the efficiency that most clients are looking for.

According to research, clients are looking for courier companies that are small enough to offer personalized services and big enough to provide same day deliveries even at odd hours. Very few of the big companies meet these criteria – and here lies a modest opportunity for you to invest in.

The steps you should take to start a Courier Delivery Business in Kenya

The most important asset you will need is a reliable customer-base and a good reputation.

Gathering a good customer-base should not be a big issue provided you give good value proposition and honest services. It is a simple business to start and operate, and you do not need any training to get off the blocks.

Step 1: Acquire Transportation Machines

You can start with three motorbikes and a small stall (office) in town. A brand new motorbike will cost you less than Ksh.100,000 and a leasing a decent stall will cost you about between Ksh.4,000 and Ksh.15,000 per month depending on the town. Alternatively you can buy a small used car (Toyota vitz, Suzuki alto or Toyota Passo) and one motorbike.

Step 2: Choose a location for your office and register your business

Since this business does not largely depend on walk-in customers, you can look for an office in upper storeys or in places outside the CBD. That might help you avoid paying good-will charges and high rent prices.

Also, take this opportunity to register your business at the Attorney General‘s office or nearest Huduma Centre.

Step 3: Invest in equipment

A bit of preparation will go a long way in ensuring you‘re ready for the market. First you will need to soup up your motorbike (or van) by attaching a small parcel‘s compartment to it. You may also do a bit of branding e.g. labeling the bike, printing out a few fliers, business cards, delivery notes etc.

Step 4: Obtain relevant licensing

Courier services in Kenya are regulated by the Communications Authority of Kenya. For starters, you can apply for the intra-city license that goes for Ksh.30,000. This will enable you to deliver parcels across (and within) all major towns in Kenya.

Those using motorbikes may want to consider going for a ―town operator’s‖ license which also costs Ksh.30,000. Bigger companies can apply for regional license which costs Ksh.50,000. Add the cost of a single business permit (around Ksh.20,000 per year). Apart from licenses you‘ll also need to think about acquiring liability insurance cover.

Step 5: Start marketing your business

One of the cheapest yet effective methods of getting new clients is prospecting. This involves cold calling and knocking on potential clients‘ doors seeking to build a network. Assure your potential clients that you will provide more personalized services than the big boy companies. Give them your business cards.

Also, liaise with busy retail joints in your area so you can leave a stack of your company‘s fliers for regular customers to pick. A bit of social media marketing such as facebook and twitter can also help you to build links with online sellers.

Step 6: Expand

When it comes to courier business, your company will need to grow as big as possible while still maintaining the handiness of a small entity. Think of investing in a simple website. Think of getting a few branded t-shirts. Hire a few more riders and buy a few more vans. You can as well incorporate the business of running errands to the initial model in order to attract more customers.

Step 7: Focus on wholesale contracts

Having your loyal clients sign contracts with your company is the easiest way to stabilize your market and guarantee your existence even when business is slow. Contract clients are much better than one-off clients – and it‘s therefore wise to give them a price discount to get them to agree to a wholesale contract deal where they‘ll be paying either monthly, bi-annually or annually.

How Much To Invest

In order to succeed, you will need to start really small so that you can build a solid bond with your clients as you go up the rungs. Generally, a budget of Ksh.500,000 can be enough to simply get you off the ground.

But it may not be sufficient to guarantee your of sustenance and for that reason you will need to keep re-injecting your profit so that you can grow the business up to the take-off point. The breakeven period for courier businesses is 24 to 30 months.

How Much To Expect

Your returns will depend on the type of clientele you attract and your pricing formula. Small letters can be priced at Ksh.250 and bigger parcels for Ksh.500. Sensitive documents and delicate cargo can be priced at over Ksh.1,000. Bigger and heavier luggage can attract even more charges.

A small courier service business serving up to 50 clients per day can deliver average sales revenues of Ksh.1,200,000 per month.

Final Word

The future of this kind of business is really bright. Kenya (and Africa) is on the rise. As more and more foreign and local investors set up shop, you have the best opportunity to expand your footprint. And just like wine, the attractiveness of this opportunity gets better and better with time.

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Digital Marketing Services in West Pokot

Kenya’s West Pokot County is a county. Kapenguria is both its capital and largest town. The county extends 132 kilometers from North to South and has a total area of about 9,169.4 square kilometers. Having worked with small, medium, and large firms and also corporations in digital marketing, we believe that we can also help you grow your business. We have been in the digital marketing industry long enough to know what you need to turn things around.

Our digital marketing solutions include; Social Media Marketing, Brand Management, Website Design & Development, Media Monitoring, Advertising, Photography & Videography.
So that you have fewer options, let me explain this to you in plain terms depending on what you could be looking at. If necessary, we can additionally quote you if you choose. This is where you should begin to grow your business;

Stage 1: Social media marketing
Social Media ranks top among the most influential platform for social networking and digital advertising. Business people build their brand image and sell their products through the platform. You can reach many people with a single post on social media within a few seconds and at a low cost;

Social Media Package
Ksh24,400/month( inclusive of;)
i. Facebook + Instagram + LinkedIn management
ii. Social Strategy
iii. Targeted ads
iv. Creative captions & copy (Design)
v. Goal-driven
vi. Content Calendar
vii. Report & Analysis
Ksh 15,000/ month
i. Facebook + Instagram + LinkedIn( Ksh 5,000 for each page depending on your preference)
ii. Social strategy
iii. Client will pay for ads services
iv. Creative captions & copy (Design)
v. Goal driven
vi. Report & Analysis
What is included in our digital marketing services;
⦁ Competitor Analysis
⦁ Generate organic social campaigns that are engaging
⦁ We create paid social media campaigns
⦁ Track Social Media Campaign
⦁ We Monitor and Manage your Social Reputation
⦁ Increase Traffic to Your Website

Stage 2: Search Engine Optimization
We have the best SEO services to give your website the visibility it deserves. We have worked with companies and ensured they rank top in the google search engine, increasing website traffic, calls, and lead generation.
Our SEO package;
BASIC SEO – Ksh 10,000/month
ADVANCED SEO- Ksh 14,000/month
ENTERPRISE SEO-Ksh 18,000/Month
For more information, visit Fun media SEO prices to see what we offer under each package.
N/B We recommend we do your SEO for a minimum of 3 months for better results.
Our SEO services;
⦁ Content Analysis
⦁ Off-page Analysis
⦁ On-page optimization services
⦁ Overview of competitors

Stage 3: Email marketing
Fun Media has collaborated with various companies where we have handled their email marketing; from their testimonials, it is evident that our team did the best job to boost their digital marketing bar. We are affordable, with negotiable prices and therefore, we are flexible to work with big businesses and startup businesses. We use updated email marketing technologies that allow bulk emails to be sent to prospects and customers; our technologies personalize the emails for efficient communication.
For more information, visit our email marketing services.

Stage 4: Search Engine Marketing
The strategy uses paid advertising to make your services or product visible on search engine result pages. Although other marketing strategies aim for a long-term result, such as SEO, you cannot compete on the internet with search engine marketing. It boasts all the effort you have put into acquiring traffic to your website and building your brand through digital marketing. For effective search engine marketing, you need to find professionals who understand every search engine detail.
Our Search engine services
i. Keyword research and analysis
ii. We Create Ads and Develop Landing Page
iii. Account Set-Up and Tracking
iv. Launch and Monitor Campaigns
v. Evaluation and Analysis

Are you ready to get started and boost your online presence through digital marketing? Visit our Contact Us page and let us help you.

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Digital Marketing Services in Wajir

Wajir County is a county in the former North Eastern Province of Kenya. Its capital and largest town is Wajir. The county has a population of 720,000 and an area of 55,840.6 km² Having worked with small, medium, and large firms and also corporations in digital marketing, we believe that we can also help you grow your business. We have been in the digital marketing industry long enough to know what you need to turn things around.

Are you ready to get started and boost your online presence through digital marketing? Visit our Contact Us page and let us help you.

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Digital Marketing Services in TharakaNithi

One of Kenya’s 47 counties, Tharaka-Nithi County is situated in the country’s old Eastern Province. With a population of 393,177 as of the 2019 census, the county has a 2609 km2 area. The Chuka, Muthambi, Mwimbi, and Tharaka regions of the Ameru community are located in Tharaka-Nithi County. Having worked with small, medium, and large firms and also corporations in digital marketing, we believe that we can also help you grow your business. We have been in the digital marketing industry long enough to know what you need to turn things around.

Are you ready to get started and boost your online presence through digital marketing? Visit our Contact Us page and let us help you.

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