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Instagram marketing tips in Kenya

There are millions of advertisers using Instagram every day to engage their consumers, sell their products, popularize their brands, and advertise vacancies, among many more aspects of marketing. Businesses are increasingly looking to boost their businesses and brand images by making the best of Instagram. In this article, we look at the various Instagram marketing tips that Kenyan firms can consider to catapult them in the increasingly digitized Kenyan market.

Instagram advertisements

First, it is prudent to know the various ads that are available on Instagram. There are five formats of ads on Instagram. They include photos, videos, story ads, carousels, and canvas story ads.

Apart from the five main formats, Instagram is also integrated with Facebook, and with this, one can readily tap into the massive consumer base on Facebook. This integration can also assist marketers in making targeted advertisements to their audiences in both or either platforms.

Tips for Kenyan businesses

Instagram Bio as an ad space

Instagram allows you, as a marketer or otherwise Instagram user, to use up to 150 characters to express yourself in the bio section of your Instagram handle. It also allows you to add a link on your profile- with this; you can insert a web link to your website or even an e-commerce store.

Just like in every online marketing, the first 10 seconds somebody spends on your Instagram profile determines whether they keep looking at your posts or move on. As thus, you must make the best of your profile and have it as exciting, captivating, and engaging as possible.

Track your profile traffic

As you gain traffic to your profile, you need to track the click metrics for your marketing campaigns. As a marketer, you need to understand your social media insights as these will help you ascertain the effectiveness of your profile.

There are another of free link shorteners online, all you need is to pick the one that is easiest to use for you.

Instagram hashtags and trends

To gain free traffic for your brand and increase the reach of your ads, you need to take advantage of the thousands using varied hashtags on Instagram.

To find out what is trending in the online community, you can use Instagram explorer.

Apart from the hashtags, you can also tap into the exciting trend on Ins6agram of using search emojis. You can pick emojis on Instagram and use them to not only make your posts attractive and appealing to the users but also to boost your reach as well.

Mixing videos and photos

Instagram is a perfect place to share images and videos, mainly because it was designed for visual storytelling. When you mix your photos with videos, you improve your online engagement rates and even your online reputation.

While at it, remember that brand authenticity is vital, and to maintain it, you need to have a unique balance between your images and videos.

Share-worthy posts

In social media, virality is an important aspect, particularly for marketers. You need to have posts that are captivating and can increase engagement with your audience while at the same time maintaining your brand ideology.

The posts should be share-worthy, and a good hint would be to insert relevant hashtags and trending comments to get maximum visibility and engagement.

Social Media Marketing in Nairobi-why Fun Media is the Best

Why Fun Media is your best social media marketing partner in Nairobi

Why Fun Media is the best option for your Social Media Marketing partner in Nairobi

Social media marketing increases business exposure irrespective of who you are selling to or what you are selling according to 99% of marketers. Social media, as a tool, helps grow brands and pads wallets. Fun Media manages your social media, Fun Media comes in right here to ensure you make the best out of your social media.

Social media, as real as it is, has a massive market for all, to sell and buy. As thus, social media is one of the most potent tools to engage clients through social marketing. Fun Media creates and builds social media pages. It also assists in managing existing pages, generates content as well as promotes Ads.

Fun Media is unique owing to its Nairobian pedigree and its deep understanding of digital media. At Fun Media, we understand that the mobile is the primary medium through which people connect and engage one another.

Drive traffic to your business

Fun Media will assist your company to grow and develop to the next level. Through execution of dynamic social media marketing strategies, Fun Media will help drive the right traffic to your business. It will also assist you in identifying what resonates well with your target audience. Fun Media offers social media marketing services and social media management services. The core competency being creating awareness and driving traffic to your business and increasing conversions and sales.

Understanding your target

At Fun Media we not only help you grow your business, but we also exploit your social media space. We help you have a deeper understanding of your audience. At Fun Media, we understand that social media marketing is a useful tool in interaction. As thus, we have our attention centered on that. Fun Media manages your social media presence alongside giving reports of your interactions and engagements. This is in a bid of gaining insight into the day to day lives and behaviours of your clientele. Without a doubt, these insights are a marketing benefit.

Efficiently handling social media marketing yields a deep understanding of your customers. In turn, you get to know how to tailor your services or products to meet the specific needs of your real-time clients. Alongside helping you understand your audience, you also get to know their pain-points and accordingly improve your sales conversions and refine your strategies.

Enhance your customer service

Most social media management consultancies do not go the extra mile of handling your customer service. At Fun Media, you are covered. Social media is vital customer service and as thus, quick responses are crucial. In most cases, clients expect to reach out to you instantly through social media. If they are raising a concern, they, in turn, expect a quick solution. Studies have revealed that clients are willing to pay more for services and products when the response time is as prompt.

Clients reward businesses that respond to their requests and complaints promptly. Not every company is capable of meeting this goal, let’s be frank, but at Fun Media, we make this a reality. Ensuring you have a strong and engaging social media marketing presence is what Fun Media lives for. This, in turn, helps you to keep your customers happy, and your public image positive.

Are you ready to catapult your business ahead of your competition? See your traffic soar? Don’t hesitate, give us a call and we will get you on the path to greatness.

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Category: Branding