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Category: Digital Marketing

Responsibilities of social media marketers and their impact

Because social media marketing is a relatively new method of internet promotion, there are many unanswered questions. People who see a social media marketer at work — or see a social media marketing agency’s invoice — are always curious about what goes into such a specialized marketing profession.

That’s understandable. After all, you want to know more about something new at your workplace, right?

So, what exactly do social media marketers do all day? If you’ve ever asked yourself that question, you’re not alone – and the answer is yes.

You can view the video below and then read on to learn about the many responsibilities and tasks that a social media marketer is responsible for.

social media marketing

Step 1: decide which social media platforms to use.

Not every social media platform is appropriate for every situation. Facebook is good for community development, Twitter is good for content promotion, Pinterest is fantastic for visual content, and so on. Other social media networks have their own set of caveats, but the idea is that a competent social media marketer will understand the differences between them all and employ the one that best suits their needs at the time.

If you sell suits, for example, a social media marketer will use multiple formats for different types of material, such as:

Facebook discount codes

Twitter promotional photos

Instagram-worthy candids

While this isn’t a perfect model for all businesses, it’s a solid starting point. And a social media marketer requires a lot of background knowledge to make those selections.

Step 2: Determine your target market.

To succeed as a social media marketer, they must first build an audience. They must seek out individuals with comparable interests to your company. So, using the same formal wear example as previously, a social media marketer needs to discover all of the people on any given social network who are likely to buy your company’s suits.

They can do this by seeking for the most reputable source of market knowledge by looking at certain groups, hashtags, or even your competitors. They will be able to promote material more successfully once they have done so. This is very crucial for the following step.

Step 3: Obtain followers

A social media marketer must demonstrate that your brand identifies with your target audience in order to gain followers. They must promote the appropriate information at the appropriate moment to appear in users’ feeds, as well as ensure that people are aware of your company’s existence.

They can do this by talking to influential people in your business to generate retweets or @-mentions, increasing brand exposure. In this way, a social media manager is also a public relations specialist who communicates with external sources to help your brand gain more attention.

Step 4: Engage your audience

A social media manager must engage with followers once they get them. This includes speaking with them directly, addressing their inquiries, and even dealing with their complaints. A social media marketer is in charge of dealing with bad feedback and ensuring that it doesn’t turn into a disaster by soothing or defusing situations wherever possible.

The social media marketer serves as the first line of defense between your organization and the public in this regard. They must encourage and reassure happy consumers while also containing and resolving problematic clients. It’s a difficult balancing act, but one that a skilled social media marketer can master.

Step 5: Increase site visitors

To make all of these social media followers count, a marketer must direct them to your website. This includes blogs, images, videos, promotions, discounts, bargains, and other eye-catching content that will persuade consumers to click through.

This is one of a few marketing tasks that social media marketers are responsible for on a regular basis. They want to drive traffic to your site, so they use clever postings and promotional materials to get your followers to visit. And once they get on your site, your content has the potential to convert them into customers.

Step 6: Monitor outcomes

A smart social media marketer will track the results of their techniques throughout the entire process to ensure that everything is running smoothly. If it isn’t, they can use the data to determine what needs to be changed in the future.

Every social media marketing strategy your organization launches should include tracking. The main reason is that it allows them to get their next job.

Step 7: Enhance their strategy

Your social media marketer now has a better understanding of what to modify for future plans to use other social networks, identify your target market, gain more followers, engage those followers, and increase site traffic, thanks to the data they’ve gathered. Essentially, this aspect of

a social media marketer’s job guarantees that the next strategy is carried out successfully. Then there’s the one after that. Then there’s the one after that.

As a result, your company’s performance, traffic, and even customer conversions will improve.

One of the greatest social media marketers in the industry is Fun Media.

Fun Media is an expert in social media marketing, and our team of committed marketers stays on top of all the newest trends and best practices to ensure that your business gets the best results possible. We work hard on social media to generate a loyal following, establish brand identification, and convince consumers to buy in order to increase your revenue. And once we get started, you’ll be able to reap the benefits of social media marketing right away!

Are you prepared to expand your brand and business? Contact us today to start planning your social media strategy!

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Why Should You Work With A Social Media Agency

Digital Marketing Kenya

Are you debating whether or not to hire a social media agency?

We’ve broken down the reasons why hiring a social media management agency could be one of the best investments your company can make.

You could do it yourself, but it will cost time, effort, and money if you don’t know what you’re doing. Most people do this, which is why their social media channels don’t provide the desired outcomes and eventually fade away.

Instead, entrust the reins to a seasoned staff dedicated to achieving your goals. It’s less stressful, saves you money, and provides you with better results than you could have gotten on your own.

The Advantages of Using a Social Media Agency

To market your business successfully on social media, you’ll need to plan, set goals, test, have a clear sense of how you want to display your brand, and a dash of creativity to bring it all together.

When you employ an agency, they’ll take care of everything. They’ll steer your brand through the choppy waters of social media using their knowledge and resources. As a result, your brand will reach more target customers and you will see a higher return on your investment.

1. They are experts in their field.

Social media marketing has a learning curve. Understanding it, let alone succeeding at it, requires a lot of work and testing. This skill set is guaranteed when you hire a social media agency.

Furthermore, social media is always evolving. What is effective one day may not be effective the next. Social media agencies keep a close eye on these changes and adjust accordingly.

Hiring an agency relieves you of this responsibility. They employ their knowledge to properly manage your social media accounts, allowing you to concentrate on other aspects of your organization.

2. You’re assembling a team of experts.

You’re not just hiring a single person when you employ an agency. You’re bringing on a full team of experts in their respective fields.

See our team at The Social Shepherd, which was taken before the lockdown and has since grown to include numerous more members!

Their areas of expertise include everything from understanding the best media buying methods to creating the most appealing creatives. They collaborate to create social media strategies that have a high return on investment for their clients.

Here’s a look at some of the roles that exist inside an agency:

Manager of social media accounts

Social media manager for hire

Copywriter and social media strategy

Videographer

Designer of graphics

3. They have a dedicated team.

A social media agency will have everything you’ll need to create your ads all in one place. You won’t have to pay for any new software or purchase any new equipment. They’ll have everything. We have our own in-house video production studio, for example, at The Social Shepherd.

It’s not just about the physical riches you’re obtaining. You’ll get specific knowledge from an agency’s expertise working with various accounts and the research they’ve conducted.

4. You save a significant amount of time.

If you prefer to do it yourself, creating a lucrative social media strategy and managing your social media accounts to keep them in line with that strategy will require a significant amount of effort.

Spending hours fine-tuning your social media content and playing with your media buying settings can soon add up. Alternatively, you can relax knowing that a skilled team is working to make your social media presence appealing to your target audience without consuming half of your week.

To reach your business goals, a social media agency will use paid advertising or organic content creation on numerous social media networks. They may also do both in some circumstances.

Essentially, they employ their knowledge and tactics to efficiently manage your social media accounts, resulting in better outcomes than you could achieve on your own.

5. They use social media to help you achieve your objectives.

The goal of social media firms is to help you reach your social media marketing objectives. Many firms, on the other hand, invest in social media because everyone else is. They do so without any defined objectives or strategic knowledge. It’s a tragedy waiting to happen.

When you present your goals to a social media agency, they will map out a strategy for accomplishing them. These objectives could include expanding your audience, achieving a set return on ad expenditure, or increasing sales in a given region. Find the firm that best suits your aims and provides the services you require for a successful campaign.

6. Keep your eyes on the prize

Many people may think that growing an account to 50,000 followers in a month is simple. They’ll tell you to “just go on Fiverr and purchase followers” or “do freebies.” This is incorrect. The majority of those followers will be uninterested in your brand and unlikely to interact with or purchase from you. Not to mention the possibility of your account being flagged and deleted from the platform.

An agency will determine the best platforms to focus on, the best types of ads to make to connect with your target demographic, and the best influencers to promote your business. They accomplish this by staying current on ever-changing social media best practices as well as the ways in which different groups interact with social media.

7. Provide feedback and a report

It’s in the best interests of social media agencies to bring you the greatest results possible because if they don’t, they’ll lose business. As a result, they’ll keep you informed about your progress and outcomes on social media. They’ll clearly explain the essential metrics that illustrate how your social media marketing is helping your business grow in this report.

They can enhance and strategize using this information. For example, their research could show that advertising on LinkedIn isn’t particularly effective, but it’s massively favorable on Instagram, with a 10x return on ad expenditure. As a result, the strategy will shift to a greater emphasis on what works on Instagram.

Why Do Companies Need Social Media?

Like TV and radio, social media is a venue for advertising. The difference between those and social media is that the latter does not demand a large upfront investment to promote your business. And, unlike traditional media, social media advertising allow you to precisely target who you want to reach.

You can expand your brand and attract the people you want to reach if you approach it with the appropriate plan. As your client and prospect base grows, social media allows you to communicate with them in a genuine and quantifiable way.

Scales of social standing

Social media, unlike traditional marketing platforms, allows you to scale more quickly, efficiently, and effectively. This is because they enable you to manage the growth of your brand and target your advertising to the people who are most likely to respond to it.

You can’t accomplish this with traditional media advertising, such as magazines. You couldn’t ask them to reprint the issue with your advertisement on it. You can, however, increase your social media marketing budget at any time to reach out to more people.

Obtain immediate feedback

Unlike traditional media, social media allows you to see the outcomes of your efforts immediately, allowing you to test and modify before launching a major campaign.

You might, for example, be planning a large Instagram campaign. You can A/B test two different creatives, each focusing on a different pain area, before launching full speed. If a clear winner emerges, you’ll stick with it for the duration of the campaign. This increases the effectiveness of your advertisement.

You can also speak directly with your audience on social media, providing you immediate insight into their preferences and interests. All of this knowledge can and should be applied immediately to your future advertising and content marketing campaigns.

Create a following

You may establish a loyal audience on your social media accounts through organic and paid social media marketing initiatives. You stay in front of their minds when they shop by consistently developing and distributing the material they appreciate.

Once you’ve established a following, they can (and typically do) start creating material for you. Maybe they’ll upload a photo of themselves wearing your branded clothing or do a video evaluation of your service. This can lead to their audience following you, purchasing your goods, and creating their own content, and so on.

The Royal Academy, for example, encourages audience participation by offering sketching challenges on a regular basis. It’s lighthearted and enjoyable, and it enables them to link to their material in a more engaging and effective manner.

Why Should You Hire Fun Media to Manage Your Social Media?

We’re a results-oriented agency that combines our extensive paid media buying knowledge with raw creative output to help brands like yours grow quicker.

We consistently provide clients a higher return on ad spend while assisting them in fast scaling across numerous social media platforms on the media buying side. Meta has named us as one of its business partners as a result of our success.

On the creative side, we employ our in-house video studio to create scroll-stopping video creatives that pique your audience’s interest and encourage them to become paying clients.

Contact Us

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Social Media Marketing Trends you Should Know in 2021

When it comes to social media marketing, change is a constant. It is inevitable. The tactics and strategies that worked perfectly well this year are soon going to struggle to deliver. In 2021, employing the same social media marketing approach you used in 2020 is not good. There are key social media marketing trends that you must now consider for you to succeed in 2021.

Personalized Influencer Marketing

While the norm has been to use popular internet users with hundreds of thousands of followers to leverage as influencers, now, businesses are turning to people with much smaller social media following. Businesses are now seeking to reach a targeted audience with a voice they can trust. Influencer marketing has become more personalized. Audiences prefer to trust other consumer recommendations over corporate.

More of Live Videos

While videos have been a vital in digital marketing in 2020, the trend is going to continue to 2020. According to viewing habits, consumers on social media are spending more time on videos but that’s not all. Live videos and streams are watched about three times longer compared to those that are not live. In 2020, streaming and live videos are no doubt going to be social media marketing musts.

Interactive Content to Dominate

Consumers are now considering interactive content. Audiences want more of  shoppable posts, polls, quizzes and other interactive content. As thus, it is only obvious that marketing strategies shift to focus in giving the audiences their preferences.

Interactive content will be a top social media marketing trend in 2021 if the impact of the shoppable ads on Instagram are anything to go by. For instance, a product ad on Instagram, when tapped by a user, pops the name and price of the item. If the user taps on the price, they are taken to the website where they can make a direct purchase of the item they have liked on Instagram.

See Also : Why You Need Email Marketing in 2021

Social Media Stories Marketing to Take Off

Insta stories and Facebook stories have taken the digital space by storm. Now, there are also YouTube Reels and TikTok where users create short videos that are less polished but authentic. While stories disappear after a period of time, mostly 4 hours, they provide an awesome opportunity for marketers. Consumers rely on stories to search for local businesses. Some location searches have a story icon that permits users to view recent stories that used particular location stickers.

See Also : Importance of Videos in Social Media Marketing

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Social Media Marketing: How to make the best of your Social Media platforms

Social media marketing: How to make the best of your social media platforms Social media marketing uses social media platforms to create a connection between your target audience/customers and your brand. Social media marketing aims at building your brand, driving traffic to your website, increasing among other goals similar to digital marketing. To achieve these aims, you need to make good use of your social media platforms since social media marketing solely depends on your social media presence. Here are a few tips on how to make the best of your social media platforms:
  • Publishing great content
When you post worthy and relevant content, social media users deem your platforms as worthy. Great content trend and your followers and will always troop to your platforms as they are sure to find something worthwhile, be it tips or the services and items you sell.
  • Listening to and engaging your social media followers
Feedback is key in marketing. To get the best out of your strategy, you need to listen to and engage your audience. If you are active and always reacts to every need of your audiences, you build a reputation for your brand and its social media platforms. Customers will always consider your platforms as they are sure of finding assistance with their purchases or even queries.
  • Analyzing your social media reactions
You need to know what works and what doesn’t. Social media provides almost instant reactions. When you watch out for these and analyze them, you get to know what aspects need more work and what needs to change in your strategy.
  • Running multiple social media advertisements
The online audience is widely segmented. While running several ads will increase visibility and reach, you also need to try and have something for everyone. Your ads should be diverse, from images to videos, to public polls. Are you struggling generating sales from your social media platforms? Talk to us on:

francis@funmedia.co.ke

+25710245321

www.funmedia.co.ke

Digital Marketing, Social Media, Website Design3 Comments

Social Media Manager in Kenya

There are several companies offering social media marketing and management services in Kenya. Social media marketing is increasingly becoming a proven method of connecting and engaging customers, both existing and current. Social media is not only changing how we think but it also progressively changing the way businesses interact with their clients as well as the way they approach business.

From global statistics, about half of the world’s population is now active on social media, and this only makes social media more effective. It needs to be accorded all the attention it needs owing to its productive potential. Social media is where people are at the moment. It is where to meet all the clients for your business. It is how people are sharing what they adore with their friends and family. It is in the same spirit that firms are seeking to tap into this love-chain and yield accordingly.

Social media manager

Social media marketers and managers help client companies, or individuals, engage with their customers, increase leads and sales for their businesses by using social media. To be able to provide this assistance, social media managers are paid to ensure that the business gets returns from its online efforts.

Social media managers help businesses grow by:

  • Developing brand awareness – through social media followers
  • Building relationships – through engagements
  • Increasing website exposure – through traffic

Importance of social media management

Doing business on social media is no longer a little added benefit to a business’ bottom-line. Instead, it has grown to be a necessity for every business seeking to remain competitive. There are millions of potential buyers that are using social media platforms to inform their purchasing decisions, many like never before.

Over 70% of online users follow particular brands on social media because of interest in the products. This can directly translate to sales depending on how efficient a business is utilizing such meaningful statistics.

Apart from the statistics, social media management also makes a huge difference for companies. Apart from providing open channels for clients to stay in touch with the company, social media also provides an avenue to increase brand awareness. It also helps business, improve their brand image, have faster launching of new products as well as provide an efficient platform to publicize sales and giveaways. Put in simpler terms; social media can be whatever a business wants it to be as long as one has the knowledge and the resources needed to pull off the heist.

Pricing of social media management services

Cost is one of the most vital aspects that have to be considered before undertaking any business venture. The same applies to hiring a social media manager. You have to find the right cost for your budget. The right service should save you time and energy as thus it is essential to understand the price of social media management services before settling on a choice, or decision.

In pricing, the most significant aspect of pricing is the social media platform a business wants to focus on. The popular social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat will come with pretty much different price tags.

Apart from the platform, it is also prudent to note that the range of features that a management service comes with can also affect the cost. If you are looking to bring on board a company that only schedules posts and responds to comments, they will charge on the lower side. When considering social media managers that will take care of everything, including social media strategy, you will likely spend a little more. To know the pricing ranges for social media management services, get quotes from varied service providers. With the prices, you can then make an informed decision on who to hire for your business’ social media management.

Digital Marketing, Social Media, Website Design1 Comment

Kenya social media sites

Kenya social media sites

What are the social media sites in Kenya?

Facebook, Twitter, LinkedIn, and Instagram

Which companies does Social Media Marketing in Kenya?

Fun Media

Is social media used for businesses in Kenya?

Social media usage is vast in Kenya. Social media has been a critical driver behind the increased purchase of smartphones in the country as the mobile apps for the same are just as popular.

Which is the most used or visited social media platform in Kenya

Facebook

Which is the second most popular social media platform in Kenya

Twitter

When looking at social networking sites in Kenya, it is prudent to note that there are no established social networking sites that are Kenyan owned. Like most parts of the world, the most popular social media sites in Kenya are American owned.

Social media

Social media usage is vast in Kenya. Social media has been a critical driver behind the increased purchase of smartphones in the country as the mobile apps for the same are just as popular.

Social media is vital for brands in Kenya, and as thus, it is essential to understand where brands come in when it comes to exploiting the potentials of social media, particularly the dominant ones. To elaborate on this, below is a list of some of the legit and most popular social media sites that should matter to every brand manager:

Social media platforms in Kenya

Facebook

It goes without saying that this is the biggest social media platform in Kenya, and by a pretty convincing margin at that. Facebook boasts over 5 million active users in Kenya. Considering its broad reach, uptake, and potential to continue growing, Facebook has become an integral component for brands. Brands rely on Facebook to build communities and also to run their digital advertisement campaigns.

The extent of Facebook’s dominance is portrayed by its popularity, not just among the urban dwellers but even among those living upcountry with even more older people joining the social network. To make any decent impact in Kenya, you definitely need Facebook as it is the social media platform that guarantees a wide unfiltered reach.

Twitter

After Facebook, the other popular social media platform in Kenya is Twitter. Twitter has been in Kenya almost as long as Facebook; however, estimates put Twitter users to about a third of Facebook’s.

Unlike Facebook, Twitter has a limited number of characters that a user can share per post. It is probably for this reason that Twitter is not quite as popular as Facebook in Kenya. However, Twitter is very important for brands looking to get their message across in a concise manner. For digital campaigns, Twitter allows brand in Kenya to buy Twitter Ads, something that has since become popular with leading brands in the country.

LinkedIn

LinkedIn has been in existence in Kenya just as long as Twitter and Facebook. Unlike the more flexible tone used on Facebook and Twitter, LinkedIn is for professional engagements and is more skewed for business engagements.

For all the serious business content such as recruitment, LinkedIn remains as the best social media platform. LinkedIn allows potential employees to advertise their vacancies and meet professional and qualified applicants, something that other social media platforms cannot boast about. Like Facebook and Twitter, brands can also buy LinkedIn Ads for campaigns.

Instagram

Instagram is arguably the breakout social media platform of the era, and it is getting bigger by the day. Instagram, owing to its popular feature of sharing images, has grown mostly successful and accessible, particularly among the youth. Like the other platforms listed, LinkedIn also allows brands to run Instagram Ads.

Among the popular social media platforms, brands can liaise with influencers and social media managers to reach even wider audiences. In recent times, social media marketing has become an integral part of brand marketing with significant budgets going into social media marketing. For start-ups and popular brands, bringing social media marketers’ onboard can help in ensuring you also get a share of the pie. For the best returns, engaging efficient social media managers like Fun Media goes a long way.

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Social media management Apps in Kenya

Just like social media platforms, the most popular social media management applications in Kenya are foreign-owned. Social media management apps help social media users take their social web activity and presence to another level owing to the tons of advantages they offer. Apart from enhancing a user’s social web game, these apps also save on time and energy that would have otherwise been spent trying to do things manually.

Best social media apps

The best social media apps offer a wide range of solutions. The solutions assist social media users to quickly and easily organize multiple accounts as well as share content across platforms without having to post individual accounts separately.

Although most of the features and layouts in the apps differ across the apps, at the end of the day, they all get the work done. As a user, one, however, needs to choose the right app that matches your needs and marketing strategy.

Here are a number of the most popular social media management tools in Kenya. They can and are used for several reasons ranging from personal marketing goals, blogs, small businesses as well as for established brands. It is sensible to note that not all of them come free as some are paid for.

Social media management applications in Kenya

Hootsuite

Hootsuite is arguably the most popular social media management tool, not just in Kenya but in the world. It is mostly known for supporting a number of different platforms while at the same time offering a wide range of dynamic features.

With Hootsuite, you get to monitor and share content across multiple networks. With its built-in custom analytics system- its ability to monitor keywords and conveniently schedule posts- Hootsuit emerges as the to-beat social media management app. However, some of its helpful features are paid for.

TweetDeck

TweetDeck is a popular web app used to manage Twitter. Before Twitter acquired it, TweetDeck used to support other social networks, and now it is precisely for managing Twitter.

TweetDeck comes free, and it is perfect for those who want to manage multiple Twitter accounts or follow particular hashtags, respond to several users, and monitor what is being said on Twitter real-time. Here, a user can organize all that they need in separate columns, and all are visible on one screen. TweetDeck, however, is only meant for the desktop web.

Sprout Social

The other social media tool popular among marketers in Kenya is Sprout Social. This tool assists user easily publish to a number of social media platforms. It is built to provide excellent customer service on social media alongside looking for the hidden engagements.

The smart box feature in Sprout Social allows a user to have a complete charge of the social media accounts. It puts notifications, mentions, and messages all in one feed. The mobile app version of Sprout Social also includes push notifications. This means that a social media manager is likely to keep track of the social media accounts real time even when they are not online.

To continue using Sprout Social after the expiry of the free trial, you need to pay not less than Sh6,000 per month to be able to continue using all of its advanced features.

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Search engine optimization companies in Kenya

Irrespective of the type of the website, a new one or an existing one, there are several optimization techniques that can be employed to boost the visibility of the site in organic search results. Search engine optimization (SEO) is an integral part of developing and marketing websites.

Why you need SEO

Sites that are SEO friendly rank higher in search results from popular search engines. In turn, this improves and influences the traffic flow to the traffic. In Kenya, it is essential that you have your website SEO friendly to enhance its visibility, traffic, and also your brand’s image.

SEO companies in Kenya

There are several companies that claim to be the best in SEO. It is vital that you first determine which of the many companies will meet all your requirements. To help you settle on the best SEO companies in Kenya, here is a short checklist:

Understanding of SEO goals

Before you set out to find an SEO company, define the areas that you need to be improved. You can then use these areas to gauge if an SEO has what it takes for your job. You will also need a digital marketing analysis, mainly done by an expert, to help you find the areas that need improvement. A good SEO company in Kenya should give you essential data to prove that the identified areas need focus or, if you need to improve your entire website or get a new one altogether.

Reputation

A look at the comments to see what the previous, and maybe current, customers are saying about the SEO company will give you a view about the provider. From the comments, you should be able to tell if they, the SEO provider, provide quality services or not. You might also have to consider going beyond just testimonials and try to find reviews of the particular company from online review forums of websites.

The latest techniques

The SEO techniques are evolving, and you need to be able to match the completion in the ever-expanding online field. Top SEO providers are conscious of changes in the online marketing field and quickly adopt the latest updates when serving their clients. Before partnering with a company, ask for the significance of the SEO techniques that they are using. Get explanations on how they will help make your website compatible with the search engines algorithms.

Keyword targeting

Search engines rely on keywords to determine the content or the topic that you are writing about on your website. An SEO company should assist you in choosing the right keywords that will enhance your visibility and ranking on search engine results. This way, users can readily find your site when they search for a relevant term. The SEO company should also help you create the right keywords for your domain name as well as the page URL to heighten your page’s visibility.

Best SEO companies

The best SEO companies in Kenya are those that will help you identify the issues that are habouring better ranking of your website and provide guidance and solutions accordingly. For efficient SEO services for your new or existing site, Fun Media offers highly tuned optimization techniques that will establish, boost, and maintain your website’s visibility.  
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Instagram marketing tips in Kenya

There are millions of advertisers using Instagram every day to engage their consumers, sell their products, popularize their brands, and advertise vacancies, among many more aspects of marketing. Businesses are increasingly looking to boost their businesses and brand images by making the best of Instagram. In this article, we look at the various Instagram marketing tips that Kenyan firms can consider to catapult them in the increasingly digitized Kenyan market.

Instagram advertisements

First, it is prudent to know the various ads that are available on Instagram. There are five formats of ads on Instagram. They include photos, videos, story ads, carousels, and canvas story ads.

Apart from the five main formats, Instagram is also integrated with Facebook, and with this, one can readily tap into the massive consumer base on Facebook. This integration can also assist marketers in making targeted advertisements to their audiences in both or either platforms.

Tips for Kenyan businesses

Instagram Bio as an ad space

Instagram allows you, as a marketer or otherwise Instagram user, to use up to 150 characters to express yourself in the bio section of your Instagram handle. It also allows you to add a link on your profile- with this; you can insert a web link to your website or even an e-commerce store.

Just like in every online marketing, the first 10 seconds somebody spends on your Instagram profile determines whether they keep looking at your posts or move on. As thus, you must make the best of your profile and have it as exciting, captivating, and engaging as possible.

Track your profile traffic

As you gain traffic to your profile, you need to track the click metrics for your marketing campaigns. As a marketer, you need to understand your social media insights as these will help you ascertain the effectiveness of your profile.

There are another of free link shorteners online, all you need is to pick the one that is easiest to use for you.

Instagram hashtags and trends

To gain free traffic for your brand and increase the reach of your ads, you need to take advantage of the thousands using varied hashtags on Instagram.

To find out what is trending in the online community, you can use Instagram explorer.

Apart from the hashtags, you can also tap into the exciting trend on Ins6agram of using search emojis. You can pick emojis on Instagram and use them to not only make your posts attractive and appealing to the users but also to boost your reach as well.

Mixing videos and photos

Instagram is a perfect place to share images and videos, mainly because it was designed for visual storytelling. When you mix your photos with videos, you improve your online engagement rates and even your online reputation.

While at it, remember that brand authenticity is vital, and to maintain it, you need to have a unique balance between your images and videos.

Share-worthy posts

In social media, virality is an important aspect, particularly for marketers. You need to have posts that are captivating and can increase engagement with your audience while at the same time maintaining your brand ideology.

The posts should be share-worthy, and a good hint would be to insert relevant hashtags and trending comments to get maximum visibility and engagement.

Sponsored ads

Instagram allows marketers to sponsor their ads. In some way, this adds a new dimension for marketing businesses and enhances reach for posts and contents. When you sponsor a post, it is made visible to a wide range of users. Additionally, Instagram allows you to set specific geographic locations where you want your ad to be more visible.

The Instagram marketing tips shared herein are only partly discussed. You can get even grow your brand and gain more insights into social media marketing by seeking consultancy services at Fun Media.

 

 

 

 

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Selling Online in Kenya

Selling online entails doing business and opening shops in online platforms which has recently emerged to be the most profitable way to the entrepreneurs while doing business. It is a flexible technique of doing business because customers can buy the products at any time when they require them. Online selling widens markets of doing business because individuals who are overseas can as well be reached. For one to begin an online shop, one has to consider his business idea and business gap in the online platforms. This can be achieved by doing a survey on the online business and noting the major gaps. Once an individual has entered into online business, there exist some of the techniques that one has to consider so as to be successful in his business. Fun Media provides various techniques that has the ability of making the online selling be successful.

Fun Media and Online selling

Fun Media will help in the promotion and advertisement of the online business in efficient ways which will make the online business to thrive successfully among other competing online business. Therefore, Fun Media emerges to the best promoting company that deals with the online business. This comes after it was realised by various other online entrepreneurs and other companies of the services it offered when promoting the business online. Fun Media uses various online tools accompanied with personalised messages to reach the targeted audience. The aim of the company while offering the services is to create a long term relationship with customers.

The following services are done by Fun Media when promoting the business online.

  • Fun Media creates newsletter for any information that is connected with the line of the business one is doing
  • The company manages all the online feedback and reviews for the customers
  • The company posts information regarding the business you are dealing in various online platforms.
  • Engagement with customers in various social media platforms such as Facebook, YouTube, Twitter, Instagram and even LinkedIn is as well done so as to promote the business online.

Fun Media encourages the entrepreneur who are dealing with the online business to follow the follow tips while selling their products online.

  • Registered business names should be displayed as this will increase the confident of legitimacy of the business by the customers.
  • Maintain the information concerning the business up to date on the websites or the platforms used for the advertisement
  • Correct and accurate images representing the products dealt in should be correctly used
  • Provision of the information regarding how they can be contacted by the customers. The information provided should be brief and easy to understand by the customers.
  • Provide quick feedback to the complaints and queries from the customers
  • Be in a position of advising customers in case there is a delay in order delivery
  • Privacy and security policy of the business should as well be provided as this will make the customers to feel more secure when in the business

Entrepreneurs dealing in online business should always provide brief and clear information concerning the type and line of the business they are running

Fun Media offers various services in online business that can help improve the online business. Feel free to Contact Fun Media to help your online business be successful.

 

Digital Marketing, Social MediaLeave a comment
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