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To make known the importance of digital marketing lets first understand its meaning. Well one can’t go to the swimming pool to swim without knowing how to, right? Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as computers, mobile phones, and other digital media platforms to promote products and services.

So what is the importance of digital marketing?

1. REACHING A GLOBAL MARKETPLACE

Good thing about the current generation is your products, whether from Kenya, India or New Zealand can reach a good amount of people. Imagine a situation where one would not have the literacy in computer, this would means one’s product would only be limited to one’s country. By global reach, one’s product is viewed by millions of people thus one’s profit margin would be at its highest once one has a good marketing flow. Digital marketing enables global reach easily and conveniently.

• ABILITY TO TRACK RESPONSE TO MARKETING EFFORTS

Whether you have paid someone to do digital marketing for one, one should be able to get the statistics daily, weekly or monthly. Comments from buyers or product viewers are also easily accessible thus one would know how to make their product either better or reachable. With this benefit, one can also know the most buyers from certain regions and which products have most traffic.

• CREATING BRAND LOYALTY

Just as the ability to track response, digital marketing gets customers to be loyal to products being sold. With different marketing strategies and also promotional products, customers can trust one’s brand easily. With one’s product being legitimate and have warranty with good customer service, this is an assurance of customers being loyal to marketed products.

• REACHING MORE CUSTOMERS FOR LESS MONEY

Imagine a situation where you’d have to hire over 100 people who would market your products. Either by direct sales, referrals, print advertising and radio or television. These are both tedious and expensive. With digital marketing, all one needs is either one or two digital marketers, a laptop and a good ISP. Digital marketing enables pocket friendly type of marketing for business owners.

Before getting one’s product online, one needs a strategy for digital marketing; strategize in a way that one’s goals can be attained realistically. A realistic goal should improve conversion rate to increase lead generation and keep tabs on product statistics. Realistic goals mean a great start to a great digital marketing platform which in turn means great sales and loyal customers.

We can all agree that digital marketing is an efficient way to get products moving and sales increasing. At Fun Media we couldn’t agree more than a goal set at realistic terms would make a business earn more. Don’t forget to carry that laptop, carry that ISP, and get a comfortable area in your house and get marketing! That coffee might be handy too!

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Fun Media is the best search engine optimization company in Kenya. We help with your online visibility. This is achieved by making changes to the website designs and content to make the client’s site look more attractive to the search engine

Why use Fun Media as your Search Engine Optimization company

Fun Media as a search engine company is an essential part of marketing strategy to most of the businesses. The company provides you with the information you need in your everyday life. for example, it gives you information on the brands of products that are available in the market. Moreover, Fun Media as a search engine optimization company is an inbound marketing strategy such that it enables the customers to find their client whenever they need information.it ensures that the information only reaches the target audience.

Fun Media is also capable of helping your ranking in search engine result hence, helping you achieve your most important company goal. For example, increasing your leads and sales.

Fun media company also offers a close rate of almost 15% for new leads that means that you can improve your lead conversion by 13%.

In addition Fun Media company boosts your credibility. It does so by filtering the search result and eliminating spammy websites and also emphasizes that your web page answers user’s query. Another way that Fun Media boost your credibility is by optimizing your google my business listing. This listing appear in both your local and specific searches hence providing user’s with details about your company.

Fun Media drives high quality traffic to your company. This is because the audience get to see your website on the search results and also make sure that you reach your audience at the prime time therefore you have their full attention.

Measurable Success

Fun Media also measures your success with real numbers. Fun Media is critical the impact of your investment whether it is marketing or advertising. With the help of google analytic together with other web analytic tools it easier to asses the performance of fun media strategies.

Fun Media company promote your company all day, every day. Depending on your business Fun Media company, It may offer 24/7 service. It also reinforces digital marketing ability to connect with the users on their terms.  It ensure that you only reach the users when they need you hence enhancing the value of your website as you only provide answer to their problem.

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This post first appeared in Kenya Cranes

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