- Publishing great content
- Listening to and engaging your social media followers
- Analyzing your social media reactions
- Running multiple social media advertisements
There are several companies offering social media marketing and management services in Kenya. Social media marketing is increasingly becoming a proven method of connecting and engaging customers, both existing and current. Social media is not only changing how we think but it also progressively changing the way businesses interact with their clients as well as the way they approach business.
From global statistics, about half of the world’s population is now active on social media, and this only makes social media more effective. It needs to be accorded all the attention it needs owing to its productive potential. Social media is where people are at the moment. It is where to meet all the clients for your business. It is how people are sharing what they adore with their friends and family. It is in the same spirit that firms are seeking to tap into this love-chain and yield accordingly.
Social media manager
Social media marketers and managers help client companies, or individuals, engage with their customers, increase leads and sales for their businesses by using social media. To be able to provide this assistance, social media managers are paid to ensure that the business gets returns from its online efforts.
Social media managers help businesses grow by:
- Developing brand awareness – through social media followers
- Building relationships – through engagements
- Increasing website exposure – through traffic
Importance of social media management
Doing business on social media is no longer a little added benefit to a business’ bottom-line. Instead, it has grown to be a necessity for every business seeking to remain competitive. There are millions of potential buyers that are using social media platforms to inform their purchasing decisions, many like never before.
Over 70% of online users follow particular brands on social media because of interest in the products. This can directly translate to sales depending on how efficient a business is utilizing such meaningful statistics.
Apart from the statistics, social media management also makes a huge difference for companies. Apart from providing open channels for clients to stay in touch with the company, social media also provides an avenue to increase brand awareness. It also helps business, improve their brand image, have faster launching of new products as well as provide an efficient platform to publicize sales and giveaways. Put in simpler terms; social media can be whatever a business wants it to be as long as one has the knowledge and the resources needed to pull off the heist.
Pricing of social media management services
Cost is one of the most vital aspects that have to be considered before undertaking any business venture. The same applies to hiring a social media manager. You have to find the right cost for your budget. The right service should save you time and energy as thus it is essential to understand the price of social media management services before settling on a choice, or decision.
In pricing, the most significant aspect of pricing is the social media platform a business wants to focus on. The popular social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat will come with pretty much different price tags.
Apart from the platform, it is also prudent to note that the range of features that a management service comes with can also affect the cost. If you are looking to bring on board a company that only schedules posts and responds to comments, they will charge on the lower side. When considering social media managers that will take care of everything, including social media strategy, you will likely spend a little more. To know the pricing ranges for social media management services, get quotes from varied service providers. With the prices, you can then make an informed decision on who to hire for your business’ social media management.
Kenya social media sites
Facebook, Twitter, LinkedIn, and Instagram
Social media usage is vast in Kenya. Social media has been a critical driver behind the increased purchase of smartphones in the country as the mobile apps for the same are just as popular.
When looking at social networking sites in Kenya, it is prudent to note that there are no established social networking sites that are Kenyan owned. Like most parts of the world, the most popular social media sites in Kenya are American owned.
Social media usage is vast in Kenya. Social media has been a critical driver behind the increased purchase of smartphones in the country as the mobile apps for the same are just as popular.
Social media is vital for brands in Kenya, and as thus, it is essential to understand where brands come in when it comes to exploiting the potentials of social media, particularly the dominant ones. To elaborate on this, below is a list of some of the legit and most popular social media sites that should matter to every brand manager:
Social media platforms in Kenya
It goes without saying that this is the biggest social media platform in Kenya, and by a pretty convincing margin at that. Facebook boasts over 5 million active users in Kenya. Considering its broad reach, uptake, and potential to continue growing, Facebook has become an integral component for brands. Brands rely on Facebook to build communities and also to run their digital advertisement campaigns.
The extent of Facebook’s dominance is portrayed by its popularity, not just among the urban dwellers but even among those living upcountry with even more older people joining the social network. To make any decent impact in Kenya, you definitely need Facebook as it is the social media platform that guarantees a wide unfiltered reach.
After Facebook, the other popular social media platform in Kenya is Twitter. Twitter has been in Kenya almost as long as Facebook; however, estimates put Twitter users to about a third of Facebook’s.
Unlike Facebook, Twitter has a limited number of characters that a user can share per post. It is probably for this reason that Twitter is not quite as popular as Facebook in Kenya. However, Twitter is very important for brands looking to get their message across in a concise manner. For digital campaigns, Twitter allows brand in Kenya to buy Twitter Ads, something that has since become popular with leading brands in the country.
LinkedIn has been in existence in Kenya just as long as Twitter and Facebook. Unlike the more flexible tone used on Facebook and Twitter, LinkedIn is for professional engagements and is more skewed for business engagements.
For all the serious business content such as recruitment, LinkedIn remains as the best social media platform. LinkedIn allows potential employees to advertise their vacancies and meet professional and qualified applicants, something that other social media platforms cannot boast about. Like Facebook and Twitter, brands can also buy LinkedIn Ads for campaigns.
Instagram is arguably the breakout social media platform of the era, and it is getting bigger by the day. Instagram, owing to its popular feature of sharing images, has grown mostly successful and accessible, particularly among the youth. Like the other platforms listed, LinkedIn also allows brands to run Instagram Ads.
Among the popular social media platforms, brands can liaise with influencers and social media managers to reach even wider audiences. In recent times, social media marketing has become an integral part of brand marketing with significant budgets going into social media marketing. For start-ups and popular brands, bringing social media marketers’ onboard can help in ensuring you also get a share of the pie. For the best returns, engaging efficient social media managers like Fun Media goes a long way.
Just like social media platforms, the most popular social media management applications in Kenya are foreign-owned. Social media management apps help social media users take their social web activity and presence to another level owing to the tons of advantages they offer. Apart from enhancing a user’s social web game, these apps also save on time and energy that would have otherwise been spent trying to do things manually.
Best social media apps
The best social media apps offer a wide range of solutions. The solutions assist social media users to quickly and easily organize multiple accounts as well as share content across platforms without having to post individual accounts separately.
Although most of the features and layouts in the apps differ across the apps, at the end of the day, they all get the work done. As a user, one, however, needs to choose the right app that matches your needs and marketing strategy.
Here are a number of the most popular social media management tools in Kenya. They can and are used for several reasons ranging from personal marketing goals, blogs, small businesses as well as for established brands. It is sensible to note that not all of them come free as some are paid for.
Social media management applications in Kenya
Hootsuite is arguably the most popular social media management tool, not just in Kenya but in the world. It is mostly known for supporting a number of different platforms while at the same time offering a wide range of dynamic features.
With Hootsuite, you get to monitor and share content across multiple networks. With its built-in custom analytics system- its ability to monitor keywords and conveniently schedule posts- Hootsuit emerges as the to-beat social media management app. However, some of its helpful features are paid for.
TweetDeck is a popular web app used to manage Twitter. Before Twitter acquired it, TweetDeck used to support other social networks, and now it is precisely for managing Twitter.
TweetDeck comes free, and it is perfect for those who want to manage multiple Twitter accounts or follow particular hashtags, respond to several users, and monitor what is being said on Twitter real-time. Here, a user can organize all that they need in separate columns, and all are visible on one screen. TweetDeck, however, is only meant for the desktop web.
The other social media tool popular among marketers in Kenya is Sprout Social. This tool assists user easily publish to a number of social media platforms. It is built to provide excellent customer service on social media alongside looking for the hidden engagements.
The smart box feature in Sprout Social allows a user to have a complete charge of the social media accounts. It puts notifications, mentions, and messages all in one feed. The mobile app version of Sprout Social also includes push notifications. This means that a social media manager is likely to keep track of the social media accounts real time even when they are not online.
To continue using Sprout Social after the expiry of the free trial, you need to pay not less than Sh6,000 per month to be able to continue using all of its advanced features.
Why you need SEOSites that are SEO friendly rank higher in search results from popular search engines. In turn, this improves and influences the traffic flow to the traffic. In Kenya, it is essential that you have your website SEO friendly to enhance its visibility, traffic, and also your brand’s image.
SEO companies in KenyaThere are several companies that claim to be the best in SEO. It is vital that you first determine which of the many companies will meet all your requirements. To help you settle on the best SEO companies in Kenya, here is a short checklist:
Understanding of SEO goalsBefore you set out to find an SEO company, define the areas that you need to be improved. You can then use these areas to gauge if an SEO has what it takes for your job. You will also need a digital marketing analysis, mainly done by an expert, to help you find the areas that need improvement. A good SEO company in Kenya should give you essential data to prove that the identified areas need focus or, if you need to improve your entire website or get a new one altogether.
The latest techniquesThe SEO techniques are evolving, and you need to be able to match the completion in the ever-expanding online field. Top SEO providers are conscious of changes in the online marketing field and quickly adopt the latest updates when serving their clients. Before partnering with a company, ask for the significance of the SEO techniques that they are using. Get explanations on how they will help make your website compatible with the search engines algorithms.
Keyword targetingSearch engines rely on keywords to determine the content or the topic that you are writing about on your website. An SEO company should assist you in choosing the right keywords that will enhance your visibility and ranking on search engine results. This way, users can readily find your site when they search for a relevant term. The SEO company should also help you create the right keywords for your domain name as well as the page URL to heighten your page’s visibility.
Best SEO companiesThe best SEO companies in Kenya are those that will help you identify the issues that are habouring better ranking of your website and provide guidance and solutions accordingly. For efficient SEO services for your new or existing site, Fun Media offers highly tuned optimization techniques that will establish, boost, and maintain your website’s visibility.
There are millions of advertisers using Instagram every day to engage their consumers, sell their products, popularize their brands, and advertise vacancies, among many more aspects of marketing. Businesses are increasingly looking to boost their businesses and brand images by making the best of Instagram. In this article, we look at the various Instagram marketing tips that Kenyan firms can consider to catapult them in the increasingly digitized Kenyan market.
First, it is prudent to know the various ads that are available on Instagram. There are five formats of ads on Instagram. They include photos, videos, story ads, carousels, and canvas story ads.
Apart from the five main formats, Instagram is also integrated with Facebook, and with this, one can readily tap into the massive consumer base on Facebook. This integration can also assist marketers in making targeted advertisements to their audiences in both or either platforms.
Tips for Kenyan businesses
Instagram Bio as an ad space
Instagram allows you, as a marketer or otherwise Instagram user, to use up to 150 characters to express yourself in the bio section of your Instagram handle. It also allows you to add a link on your profile- with this; you can insert a web link to your website or even an e-commerce store.
Just like in every online marketing, the first 10 seconds somebody spends on your Instagram profile determines whether they keep looking at your posts or move on. As thus, you must make the best of your profile and have it as exciting, captivating, and engaging as possible.
Track your profile traffic
As you gain traffic to your profile, you need to track the click metrics for your marketing campaigns. As a marketer, you need to understand your social media insights as these will help you ascertain the effectiveness of your profile.
There are another of free link shorteners online, all you need is to pick the one that is easiest to use for you.
Instagram hashtags and trends
To gain free traffic for your brand and increase the reach of your ads, you need to take advantage of the thousands using varied hashtags on Instagram.
To find out what is trending in the online community, you can use Instagram explorer.
Apart from the hashtags, you can also tap into the exciting trend on Ins6agram of using search emojis. You can pick emojis on Instagram and use them to not only make your posts attractive and appealing to the users but also to boost your reach as well.
Mixing videos and photos
Instagram is a perfect place to share images and videos, mainly because it was designed for visual storytelling. When you mix your photos with videos, you improve your online engagement rates and even your online reputation.
While at it, remember that brand authenticity is vital, and to maintain it, you need to have a unique balance between your images and videos.
In social media, virality is an important aspect, particularly for marketers. You need to have posts that are captivating and can increase engagement with your audience while at the same time maintaining your brand ideology.
The posts should be share-worthy, and a good hint would be to insert relevant hashtags and trending comments to get maximum visibility and engagement.
Instagram allows marketers to sponsor their ads. In some way, this adds a new dimension for marketing businesses and enhances reach for posts and contents. When you sponsor a post, it is made visible to a wide range of users. Additionally, Instagram allows you to set specific geographic locations where you want your ad to be more visible.
The Instagram marketing tips shared herein are only partly discussed. You can get even grow your brand and gain more insights into social media marketing by seeking consultancy services at Fun Media.
There are several web designers around the country, particularly in Nairobi who have adopted to demands and are offering dedicated packages to your needs as an aspiring quality website owner. Web design costs from some of the large design agencies are somewhat intimidating, particularly to startups with tiny budgets. On the same line, it is easy to get lured by some incompetent developers offering lower prices, and you end up losing your money.
With all these challenges and complexities entailed in landing a good web designer, Fun Media is coming in with special offer packages that will ensure you get value for your time and money.
To land excellent and affordable web design solutions in Kenya, it is imperative for you, as a client, to do some research before settling on an agency. Here are some of the factors to consider before you entrust a web designer with the responsibility of building your website.
There is no better way of finding out the efficiency of an agency than through reviews from previous clients. Like every other pressing business, do not hire a firm that is known for a bad reputation. Before deciding on the right web designer to hire, choose one with the best reputation, and had a couple of good reviews.
It is advisable to go for a firm that is offering excellent quality but at a smaller budget. There are many online blogs that have prices per packages provided by various web designers, before choosing an agency, compare the price ranges and find one that is within your budget. Some firms have expensive price ranges, but the services offered are more or less similar to those provided by affordable agencies.
Consult Us today for Affordable Website Design Services
As you seek to hire a web design agency, take some time and look at some of the websites that the agencies have developed. If you come across one whose work you like, then you can consider them. You should also consider hiring from some well-known design companies as they have the experience and you are guaranteed of the best quality.
You need to be in constant communication with your web design firm. Thus, you need to consider an agency that is readily approachable whenever you need support. In this regard, the smaller web designers offer better services as they have direct access to the developers. In most cases with the larger firms, there are lengthy procedures to be followed whenever you need support, and this might end up frustrating you.
When choosing a design agency, go through the customer reviews and find a business that they have conducted to see what their clients are saying about them. When you evaluate these factors, you will discover some of the best web designers in Kenya, and this will ascertain that you hire the best for your web design project.
Minimum requirements for websites
There are a few attributes that you need to know even when you seek an affordable web developer. Your needs to meet most of these requirements for it to be able to rank among the best:
Responsive. Your website should be usable on mobile, desktop or even a tablet
Attractive design. Your website design represents your business brand as thus you need to ensure that it creates positive impressions to your clients and potential customers
Products or service page. Your website should have a place where you showcase your services and products
Loading. Your website must be fast loading to have a good SEO campaign and best users’ experience.
Titles, meta tags, and keyword. These should be incorporated within your website and should be optimized for search engines for better ratings of your website.
Selling online entails doing business and opening shops in online platforms which has recently emerged to be the most profitable way to the entrepreneurs while doing business. It is a flexible technique of doing business because customers can buy the products at any time when they require them. Online selling widens markets of doing business because individuals who are overseas can as well be reached. For one to begin an online shop, one has to consider his business idea and business gap in the online platforms. This can be achieved by doing a survey on the online business and noting the major gaps. Once an individual has entered into online business, there exist some of the techniques that one has to consider so as to be successful in his business. Fun Media provides various techniques that has the ability of making the online selling be successful.
Fun Media and Online selling
Fun Media will help in the promotion and advertisement of the online business in efficient ways which will make the online business to thrive successfully among other competing online business. Therefore, Fun Media emerges to the best promoting company that deals with the online business. This comes after it was realised by various other online entrepreneurs and other companies of the services it offered when promoting the business online. Fun Media uses various online tools accompanied with personalised messages to reach the targeted audience. The aim of the company while offering the services is to create a long term relationship with customers.
The following services are done by Fun Media when promoting the business online.
- Fun Media creates newsletter for any information that is connected with the line of the business one is doing
- The company manages all the online feedback and reviews for the customers
- The company posts information regarding the business you are dealing in various online platforms.
- Engagement with customers in various social media platforms such as Facebook, YouTube, Twitter, Instagram and even LinkedIn is as well done so as to promote the business online.
Fun Media encourages the entrepreneur who are dealing with the online business to follow the follow tips while selling their products online.
- Registered business names should be displayed as this will increase the confident of legitimacy of the business by the customers.
- Maintain the information concerning the business up to date on the websites or the platforms used for the advertisement
- Correct and accurate images representing the products dealt in should be correctly used
- Provision of the information regarding how they can be contacted by the customers. The information provided should be brief and easy to understand by the customers.
- Provide quick feedback to the complaints and queries from the customers
- Be in a position of advising customers in case there is a delay in order delivery
- Privacy and security policy of the business should as well be provided as this will make the customers to feel more secure when in the business
Entrepreneurs dealing in online business should always provide brief and clear information concerning the type and line of the business they are running
Fun Media offers various services in online business that can help improve the online business. Feel free to Contact Fun Media to help your online business be successful.
Why Fun Media is your best social media marketing partner in Nairobi
Why Fun Media is the best option for your Social Media Marketing partner in Nairobi
Social media marketing increases business exposure irrespective of who you are selling to or what you are selling according to 99% of marketers. Social media, as a tool, helps grow brands and pads wallets. Fun Media manages your social media, Fun Media comes in right here to ensure you make the best out of your social media.
Social media, as real as it is, has a massive market for all, to sell and buy. As thus, social media is one of the most potent tools to engage clients through social marketing. Fun Media creates and builds social media pages. It also assists in managing existing pages, generates content as well as promotes Ads.
Fun Media is unique owing to its Nairobian pedigree and its deep understanding of digital media. At Fun Media, we understand that the mobile is the primary medium through which people connect and engage one another.
Drive traffic to your business
Fun Media will assist your company to grow and develop to the next level. Through execution of dynamic social media marketing strategies, Fun Media will help drive the right traffic to your business. It will also assist you in identifying what resonates well with your target audience. Fun Media offers social media marketing services and social media management services. The core competency being creating awareness and driving traffic to your business and increasing conversions and sales.
Understanding your target
At Fun Media we not only help you grow your business, but we also exploit your social media space. We help you have a deeper understanding of your audience. At Fun Media, we understand that social media marketing is a useful tool in interaction. As thus, we have our attention centered on that. Fun Media manages your social media presence alongside giving reports of your interactions and engagements. This is in a bid of gaining insight into the day to day lives and behaviours of your clientele. Without a doubt, these insights are a marketing benefit.
Efficiently handling social media marketing yields a deep understanding of your customers. In turn, you get to know how to tailor your services or products to meet the specific needs of your real-time clients. Alongside helping you understand your audience, you also get to know their pain-points and accordingly improve your sales conversions and refine your strategies.
Enhance your customer service
Most social media management consultancies do not go the extra mile of handling your customer service. At Fun Media, you are covered. Social media is vital customer service and as thus, quick responses are crucial. In most cases, clients expect to reach out to you instantly through social media. If they are raising a concern, they, in turn, expect a quick solution. Studies have revealed that clients are willing to pay more for services and products when the response time is as prompt.
Clients reward businesses that respond to their requests and complaints promptly. Not every company is capable of meeting this goal, let’s be frank, but at Fun Media, we make this a reality. Ensuring you have a strong and engaging social media marketing presence is what Fun Media lives for. This, in turn, helps you to keep your customers happy, and your public image positive.
Are you ready to catapult your business ahead of your competition? See your traffic soar? Don’t hesitate, give us a call and we will get you on the path to greatness.