Just like social media platforms, the most popular social media management applications in Kenya are foreign-owned. Social media management apps help social media users take their social web activity and presence to another level owing to the tons of advantages they offer. Apart from enhancing a user’s social web game, these apps also save on time and energy that would have otherwise been spent trying to do things manually.

Best social media apps

The best social media apps offer a wide range of solutions. The solutions assist social media users to quickly and easily organize multiple accounts as well as share content across platforms without having to post individual accounts separately.

Although most of the features and layouts in the apps differ across the apps, at the end of the day, they all get the work done. As a user, one, however, needs to choose the right app that matches your needs and marketing strategy.

Here are a number of the most popular social media management tools in Kenya. They can and are used for several reasons ranging from personal marketing goals, blogs, small businesses as well as for established brands. It is sensible to note that not all of them come free as some are paid for.

Social media management applications in Kenya

Hootsuite

Hootsuite is arguably the most popular social media management tool, not just in Kenya but in the world. It is mostly known for supporting a number of different platforms while at the same time offering a wide range of dynamic features.

With Hootsuite, you get to monitor and share content across multiple networks. With its built-in custom analytics system- its ability to monitor keywords and conveniently schedule posts- Hootsuit emerges as the to-beat social media management app. However, some of its helpful features are paid for.

TweetDeck

TweetDeck is a popular web app used to manage Twitter. Before Twitter acquired it, TweetDeck used to support other social networks, and now it is precisely for managing Twitter.

TweetDeck comes free, and it is perfect for those who want to manage multiple Twitter accounts or follow particular hashtags, respond to several users, and monitor what is being said on Twitter real-time. Here, a user can organize all that they need in separate columns, and all are visible on one screen. TweetDeck, however, is only meant for the desktop web.

Sprout Social

The other social media tool popular among marketers in Kenya is Sprout Social. This tool assists user easily publish to a number of social media platforms. It is built to provide excellent customer service on social media alongside looking for the hidden engagements.

The smart box feature in Sprout Social allows a user to have a complete charge of the social media accounts. It puts notifications, mentions, and messages all in one feed. The mobile app version of Sprout Social also includes push notifications. This means that a social media manager is likely to keep track of the social media accounts real time even when they are not online.

To continue using Sprout Social after the expiry of the free trial, you need to pay not less than Sh6,000 per month to be able to continue using all of its advanced features.