#marketingtips Archives ~ Page 2 of 2 ~ Fun Media

How Marketing and Sales Work Together to Increase Revenue

Understanding how your marketing efforts intersect with your sales efforts to produce revenue is the next step in developing your 2023 marketing strategy.
The purpose of marketing is to educate your target market on their pain areas, build a relationship between your target audience and your brand, and provide smoking hot leads to your sales team.

Most marketers categorize those customers as follows:

Marketing Qualified Leads (MQLs) are those who want to learn more about your product.
Sales Qualified Leads (SQLs) are persons who are extremely interested in your product as a possible solution to their problem.
Customers are those who pay for your product.
Referrers are people who adore your product and will go out of their way to recommend it to others.Referrers are people who adore your solution and will go out of their way to recommend it to friends who have similar needs.
In firms with a long sales cycle (3+ months), MQLs, SQLs, sales, and sales funnels are most typically used terms.

This approach can still be used by businesses with a shorter sales cycle and lower average order values. Businesses with lower average order values, on the other hand, must focus on how to automate as much of this funnel as possible in order to keep it sustainable in the long run.

For example, our friends at Brevit may define email subscribers as MQLs and SQLs as people who add products to the Brevit website’s shopping basket.
determining the hourly cost of marketing activities

Examine time tracking for your marketing team as a starting point. If you don’t have this information, you can estimate how much hours your marketing staff spent working this year.
Creating your marketing objectives
Determine 1-2 key performance indicators (KPIs) that can be utilized to assess each marketing goal. Examine last year’s data to determine the number of metrics that each channel brought.

Based on the expenses allotted to each channel, you can now calculate the actual cost per goal completion as well as the anticipated value per goal completion for each advertising channel.
Suggestions for Your Marketing Efforts in 2023

If you want to get customers, concentrate on PPC and SEO.
If you want to improve your brand, invest in social media.
If you want to get mindshare, invest in brand awareness.
Growth hacking has its place, but marketing plans are more than that.

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The future of Digital Marketing

It all started with mobile, which has had a significant impact on the future of digital marketing. Consumer behavior has evolved over time. Customers now expect more from brands, and micromoments are important. What exactly is a micromoment? It entails a consumer interacting with a brand in real time at the touch of a button. The challenge for digital marketers now is to intersect people at micromoments with relevant marketing messaging that adds to rather than disrupts their lives.

Customers now expect a one-of-a-kind, connected, and seamless experience across all channels, as well as immediate gratification. You only have a micromoment to capture and hold their attention with a powerful message and a delightful, engaging experience. If you do not, they will.
With their global audiences, modern marketers must take a mobile-first approach. You must keep in in mind that customers:

Desire for everyone to be treated differently.
You are in charge. They make the decisions about when, where, and how they will interact with your brand. They want a frictionless experience and the ability to start a conversation on any channel that can seamlessly transition to another if desired.
Wish to be served in the shortest amount of time while providing the most convenience.
The barriers between B2C and B2B are crumbling. People expect more of the same from B2B because of their positive experiences with B2C, but in reality, you are always marketing to people, whether it is B2B or B2C.
This could be the future of digital marketing, but the future of digital marketing is already here. It is happening right in front of everyone’s eyes. You can’t afford to fall behind. In fact, you should try to stay ahead of the curve.

But what steps can a savvy digital marketer take?

Adopt a data-first mindset. Having more data fluidity and making better use of the data you have will allow you to better understand customers and anticipate their needs while wasting no time at all.
Increase the level of automation and intelligence. To capture massive amounts of data and serve customers in real time, you’ll need marketing automation.
You must treat each customer differently and appropriately. You must stitch together the intelligence derived from micromoments to create a more complete picture of your customer. That is how a more connected experience is created.
Accept omnichannel fluidity. You have to be ready to engage with customers across any channel and in real time and keep up with them if they go from channel to channel.

We bring a rich experience and innovation in the manner in which we conduct our business. If your strategies are no longer working then it’s time to allow Fun Media team to handle your digital marketing. If you’re looking to capture and convert more leads, then let’s handle it for you. Worry about other aspects of your business. Do you feel like you’re not getting a Return on Your Investment? Let’s turn things around. We have worked with corporations and SME’s as well as individual businesses.

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Tag: #marketingtips

How Marketing and Sales Work Together to Increase Revenue

The future of Digital Marketing