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How Marketing and Sales Work Together to Increase Revenue

Understanding how your marketing efforts intersect with your sales efforts to produce revenue is the next step in developing your 2023 marketing strategy.
The purpose of marketing is to educate your target market on their pain areas, build a relationship between your target audience and your brand, and provide smoking hot leads to your sales team.

Most marketers categorize those customers as follows:

Marketing Qualified Leads (MQLs) are those who want to learn more about your product.
Sales Qualified Leads (SQLs) are persons who are extremely interested in your product as a possible solution to their problem.
Customers are those who pay for your product.
Referrers are people who adore your product and will go out of their way to recommend it to others.Referrers are people who adore your solution and will go out of their way to recommend it to friends who have similar needs.
In firms with a long sales cycle (3+ months), MQLs, SQLs, sales, and sales funnels are most typically used terms.

This approach can still be used by businesses with a shorter sales cycle and lower average order values. Businesses with lower average order values, on the other hand, must focus on how to automate as much of this funnel as possible in order to keep it sustainable in the long run.

For example, our friends at Brevit may define email subscribers as MQLs and SQLs as people who add products to the Brevit website’s shopping basket.
determining the hourly cost of marketing activities

Examine time tracking for your marketing team as a starting point. If you don’t have this information, you can estimate how much hours your marketing staff spent working this year.
Creating your marketing objectives
Determine 1-2 key performance indicators (KPIs) that can be utilized to assess each marketing goal. Examine last year’s data to determine the number of metrics that each channel brought.

Based on the expenses allotted to each channel, you can now calculate the actual cost per goal completion as well as the anticipated value per goal completion for each advertising channel.
Suggestions for Your Marketing Efforts in 2023

If you want to get customers, concentrate on PPC and SEO.
If you want to improve your brand, invest in social media.
If you want to get mindshare, invest in brand awareness.
Growth hacking has its place, but marketing plans are more than that.

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Marketing Strategies to Increase Sales Fast in 2023

The amount of time and effort you put into marketing will determine the success of your company. This prompts advertisers to roll up their sleeves and devise marketing strategies to boost sales quickly. Unfortunately, they frequently overlook the fundamentals of advertising: engaging the audience through captivating graphics and persuasive copy.

Mock-ups of products
Product mock-ups are the most effective way to show potential customers your product. Creating mock-ups will not only explain what your product is but will also show how it can be used in real-world scenarios.
Instill confidence in risk-averse buyers
The goal of advertising is to convert your audience from a fan to a user. Once you’ve identified their pain points, create marketing strategies content that emphasizes how they can’t live without your product. Show them exactly what they can expect after they make the purchase.
Improve video quality
There is no better time than the present. In digital marketing, video content is making waves. If your customers are doing it, you should as well. Make videos out of your blog content. Marketers today use video, whether it’s a short clip or a long video, to engage prospects and convert leads. Make sure the videos are mobile-friendly, as most people now watch videos on their phones.
Daily updates via stories
According to Adweek, 80% of Instagram users follow a brand account. Because it relies on still images and short clips, Instagram is an Omni-platform that addresses people’s decreasing attention span. Instagram Stories is one of the most visible ways to engage with your audience online.
Make the customer experience more personalized
A one-size-fits-all marketing strategies will not propel your brand forward. Prospects who can most easily relate to a company will most likely convert. This is possible through personalization.
Improve voice searches
Let’s face it. Consumers are becoming more sluggish by the minute. This is because the internet makes it simple to get what you want quickly, which is why tech-focused marketing strategies are effective.
SEO-driven organic traffic

Do not undervalue the importance of search engine optimization. Although gaining a foothold in organic traffic requires patience, the investment pays off in the long run. You can always hire an experienced SEO consultant to assist you in successfully implementing SEO.

We bring a rich experience and innovation in the manner in which we conduct our business. If your strategies are no longer working then it’s time to allow Fun Media team to handle your digital marketing. If you’re looking to capture and convert more leads, then let’s handle it for you. Worry about other aspects of your business. Do you feel like you’re not getting a Return on Your Investment? Let’s turn things around. We have worked with corporations and SME’s as well as individual businesses. We are waiting for you. Talk to us on help@funmedia.co.ke

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Hottest Trends In Digital Marketing In 2023?

In addition to consumers becoming more picky about the goods and services they purchase, firms will need to prepare for the global cost of living problem in 2023. Therefore, in the upcoming year, it will be increasingly crucial for businesses to be honest, consider their messaging, conduct research, and adjust their strategies in digital marketing. Additionally, it means that marketers must be aware of future trends in order to plan ahead and capitalize on any innovations.

In order to help you start 2023 off well, we spoke to industry insiders for our podcast to determine the key trends.

1. MARKETING TRENDS INVOLVING SOCIAL MEDIA AND INFLUENCERS

There will be some extremely fascinating social media trends in 2023. In fact, it’s a facet of marketing that will undergo major change, and businesses must adapt if they are to maintain a presence and make effective use of the platforms.

TikTok keeps developing and dominating.

TikTok has grown to be a significant participant in the field of social media marketing. In 2023, nothing is expected to alter that. The Business of Apps claimed that TikTok made $4.6 billion in 2021, a 142% rise year over year, with 1.8 billion monthly active users expected by the end of 2022.

2. TRENDS IN B2B MARKETING

When compared to B2C marketing, B2B can be perceived as dull or at the very least, less engaging. But it’s not necessary that way. As a B2B company, it’s critical to leverage innovative marketing strategies and the channels and technologies at your disposal to stand out.

Cheap Web Hosting

Fbrand Hosting offers the cheapest web hosting services in Kenya. The Fbrand Hosting also boasts of offering the safest and most secure websites in Kenya. When you host your website with the Fbrand Hosting company, you are sure of a FREE SSL. The SSL renews automatically thus ensuring that your website is fully secure.

Fetaures Of Fbrand Hosting Cheap Web Hosting

Fbrand offers a variety of features in their cheap web hosting. First, they offer a 10 GB storage for only Ksh 1499 which is paid annually. There are no hidden fees is seen with other web hosting firms that hike their prices at renewal. Fbrand Web Hosting is true to their word.

Secondly, Fbrand Hosting offers either 2GB RAM or 4GB depending on the package that you choose in their cheap web hosting package. Usually, one would be limited on the bandwidth that they are allowed by their hosting company thus affecting their Search Engine Optimization. Fbrand Hostings boasts of unlimited bandwidth. Their uptime is always 99.9%.

Unlimited Emails

Cheap web hosting package by Fbrand Hosting also ensures that one has unlimited emails. The unlimited emails are accompanied by unlimited Sub Domains as well as unlimited FTP Accounts. An FTP account is a resource used for managing as well as uploading files on a website. The FTP account is usually created automatically in the cPanel when one signs up for hosting. This, therefore, means that when you have a cPanel, then by default you have an FTP account.

The cheap web hosting package by Fbrand Hosting also has a Control Panel. There are certain web hosting firms that do not offer the cPanel to its users. This always limits the functionality of a particular website. Coupled with the cPanel, you also get to host different types of files including python. Cheap web hosting also supports Node.js. The node.js is a platform which is built on Chrome’s JavaScript runtime for easily building fast and scalable network applications. Node. Js uses an event-driven, non-blocking I/O model. The model makes it lightweight and very efficient for data-intensive real-time applications which run across distributed devices.

Payment Integrations

Lastly, Fbrand Hosting promises you free Mpesa and other payment integrations. The team at Fbrand Hosting will offer you seamless integrations which will ease your work of accepting payments on your e-commerce platform. The payment integration is done free of charge provided you have either a hosting package with them. These features make Fbrand Hosting one of the cheapest Web Hosting Companies in Kenya.

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Affordable Web Design in Kenya

There are several web designers around the country, particularly in Nairobi who have adopted to demands and are offering dedicated packages to your needs as an aspiring quality website owner. Web design costs from some of the large design agencies are somewhat intimidating, particularly to startups with tiny budgets. On the same line, it is easy to get lured by some incompetent developers offering lower prices, and you end up losing your money. With all these challenges and complexities entailed in landing a good web designer, Fun Media is coming in with special offer packages that will ensure you get value for your time and money.

Settling on a web designer

To land excellent and affordable web design solutions in Kenya, it is imperative for you, as a client, to do some research before settling on an agency. Here are some of the factors to consider before you entrust a web designer with the responsibility of building your website.

Reputation

There is no better way of finding out the efficiency of an agency than through reviews from previous clients. Like every other pressing business, do not hire a firm that is known for a bad reputation. Before deciding on the right web designer to hire, choose one with the best reputation, and had a couple of good reviews. Price It is advisable to go for a firm that is offering excellent quality but at a smaller budget. There are many online blogs that have prices per packages provided by various web designers, before choosing an agency, compare the price ranges and find one that is within your budget. Some firms have expensive price ranges, but the services offered are more or less similar to those provided by affordable agencies. Consult Us today for Affordable Website Design Services

Quality

As you seek to hire a web design agency, take some time and look at some of the websites that the agencies have developed. If you come across one whose work you like, then you can consider them. You should also consider hiring from some well-known design companies as they have the experience and you are guaranteed of the best quality.

Customer Experience

You need to be in constant communication with your web design firm. Thus, you need to consider an agency that is readily approachable whenever you need support. In this regard, the smaller web designers offer better services as they have direct access to the developers. In most cases with the larger firms, there are lengthy procedures to be followed whenever you need support, and this might end up frustrating you. When choosing a design agency, go through the customer reviews and find a business that they have conducted to see what their clients are saying about them. When you evaluate these factors, you will discover some of the best web designers in Kenya, and this will ascertain that you hire the best for your web design project.

Minimum requirements for websites

There are a few attributes that you need to know even when you seek an affordable web developer. Your needs to meet most of these requirements for it to be able to rank among the best: Responsive. Your website should be usable on mobile, desktop or even a tablet Attractive design. Your website design represents your business brand as thus you need to ensure that it creates positive impressions to your clients and potential customers Products or service page. Your website should have a place where you showcase your services and products Loading. Your website must be fast loading to have a good SEO campaign and best users’ experience. Titles, meta tags, and keyword. These should be incorporated within your website and should be optimized for search engines for better ratings of your website.

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